De-positioning: The Unheralded Way for Brands to Stand Out

Brand de-positioning is a subtle and powerful way to stand apart in a crowded market. It focuses on what your organization can do for customers that competitors cannot. See how Rimidi successfully adopted this strategy and is seeing significant lead generation growth. To find out more about this approach, Swaay.Health sat down with Cortney Williams, Group Director, Health IT at Alloy and Emily Keough, Director of Marketing & Channel Partnerships at Rimidi (a client of Alloy). We asked them to explain de-positioning and how to get started with it. Learn more about Rimidi at https://rimidi.com/ Learn more about Alloy at https://alloycrew.com/