EPISODE · Mar 2, 2026 · 22 MIN
Dealer/consultant Luke Godwin discusses issues and opportunities facing dealers today
from Auto Remarketing Podcast · host Cherokee Media Group
Luke Godwin has his finger on the pulse of the independent used-car dealer. For starters, he’s a dealer himself as owner of Godwin Motors in Columbia, S.C. He’s also a consultant working with independent dealers and a frequent speaker at industry conferences and 20 groups, not to mention co-host of the popular Independent Dealer Podcast. During a freewheeling conversation with Cherokee Media Group’s Andrew Friedlander on the Auto Remarketing Podcast, Godwin offers his thoughts about what’s keeping independent dealers up at night, what they can do better, opportunities in the used EV market, why it makes sense for franchise dealers to add buy-here pay-here to their toolkit, and more.
What this episode covers
Luke Godwin has his finger on the pulse of the independent used-car dealer. For starters, he’s a dealer himself as owner of Godwin Motors in Columbia, S.C. He’s also a consultant working with independent dealers and a frequent speaker at industry conferences and 20 groups, not to mention co-host of the popular Independent Dealer Podcast. During a freewheeling conversation with Cherokee Media Group’s Andrew Friedlander on the Auto Remarketing Podcast, Godwin offers his thoughts about what’s keeping independent dealers up at night, what they can do better, opportunities in the used EV market, why it makes sense for franchise dealers to add buy-here pay-here to their toolkit, and more.
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Dealer/consultant Luke Godwin discusses issues and opportunities facing dealers today
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