Dealing with Sales Reps Effectively

This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps Effectively." The conversation explores the evolving role of sales reps in today’s rapidly changing technological landscape, focusing on how retailers can better utilize their reps for success beyond simple order-taking, including inventory management and future industry trends. WESA Retail Roundup August 13, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Sarah Wieand of Shires Equestrian Presented By: Western English Sales Association Time Stamps: 00:54 - Meet sales rep Sarah Weint 02:29 - What Shires Equestrian sells 03:18 - Tech changes & rep role 04:33 - Social media, live sales, influencers 07:35 - Influence vs traditional ads 08:22 - Core role of a good rep 09:16 - Store visits vs Zoom calls 10:43 - How retailers can use reps better 12:57 - Inventory help & top sellers 14:24 - Communication challenges 16:37 - Common retailer mistakes 21:37 - First-time WESA attendee tips 23:46 - English/Western crossover & new products