Death to the moodboard: Why does all branding and marketing look the same?

Have you noticed that everything looks the same these days? Cafe’s all look like Brutalist galleries with pastries displayed on concrete plinths. Companies are all rebranding to bold serif typefaces with simplified logos. Even our homes are being decorated in the same style as everyone else.Elliot and Eliška point out the likely culprit, why this trend has led to the homogenisation of taste, and why its now more crucial than ever to stand out in the sea of sameness.At the end, they share their Secret Sauce🌶️ to seeking creative inspiration that will help you stand out from the crowd.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 LinksRagged EdgeThe Design MuseumLiberty LondonCorporate Memphis✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.