Bon Sauce - A Branding & Marketing Podcast

Plenty of businesses treat marketing as a cure-all, but marketing doesn't fix problems, it amplifies what’s already there. Elliot and Eliška question why so many founders and marketers jump straight to tactics without diagnosing the actual problem first.They unpack the difference between strategy and tactics, and share their "Island A to Island B" Secret Sauce to help chart a course for your business.If you've ever thought that "more social content" or "an AI strategy" is going to solve all your business problems, this one's for you.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 Links“C’mon do something...” memeTactics without strategy is dumbing down our discipline - Mark Riston✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

“You should find your niche” Easier said than done…Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place?Don’t worry, they’ve got the Secret Sauce🌶️ to help you find a niche that actually serves your strengths and leads you to more of your favourite kind of work.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 LinksHow Brands Grow - Byron SharpObviously Awesome - April Dunford2 Bobs PodcastNiche Etymology 🙄✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

Have you noticed that everything looks the same these days? Cafe’s all look like Brutalist galleries with pastries displayed on concrete plinths. Companies are all rebranding to bold serif typefaces with simplified logos. Even our homes are being decorated in the same style as everyone else.Elliot and Eliška point out the likely culprit, why this trend has led to the homogenisation of taste, and why its now more crucial than ever to stand out in the sea of sameness.At the end, they share their Secret Sauce🌶️ to seeking creative inspiration that will help you stand out from the crowd.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 LinksRagged EdgeThe Design MuseumLiberty LondonCorporate Memphis✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fielding inquiries that aren’t hitting the mark, listen out for the Secret Sauce🌶️ to getting the right kinds of leads for your business.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!🔗 LinksThe State of the Agency Nation report - The Wow ComapnySubscribe and Follow for more branding and marketing Secret Sauce 🌶️✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭 Hosted on Acast. See acast.com/privacy for more information.

Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!🔗 LinksThe Inmates are Running the Asylum - Alan CooperHow Brands Grow - Byron SharpSubscribe and Follow for more branding and marketing 🌶️Secret Sauce✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of the Bon Sauce Podcast!Today, Elliot and Eliška talk about the pain points that come with bringing in consultants and agencies, and how to best use the insight they can provide. They unpack key questions that often come up: How well do they know my business? Are they just telling me what I want to hear?They share some red flags to watch out for and important questions to ask for the best results.Stick around to hear their 🌶️Secret Sauce that you can apply to your business.If you enjoyed this episode, please leave us a review and share with a friend or colleague - it really helps us grow!Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing 🌶️Secret Sauce✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.