Debunking Five Myths Of PLG - Avi Bhatnagar - Hard Corps Marketing Show - Episode # 349

Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying committee. Furthermore, PLG's success depends on alignment across executive, sales, marketing, customer success, pricing, and operations teams—not just the product team. Connect with Avi Bhatnagar:LinkedIn: https://www.linkedin.com/in/avi-bhatnagar-b946642 Commvault: https://www.commvault.com Twitter: https://twitter.com/avibay Metallic.io: https://metallic.io Shoutouts:Openview Partners: https://openviewpartners.com/blog/category/product-led-growth Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush Hila Qu on LinkedIn: https://www.linkedin.com/in/hilaqu Sangram Vajre on LinkedIn: https://www.linkedin.com/in/sangramvajre Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QTEHVoXNxBgHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/