Decarbonising Deliveries

Murvah Iqbal, co-CEO and co-founder of HIVED, is on a mission to revolutionise the delivery industry. Founded in 2021, the all-electric delivery start-up has already distributed millions of parcels across London for major brands including ASOS, Uniqlo, Nespresso and Zara, and is backed by investors like Maersk Growth, Pale Blue Dot and Planet A Ventures. In this episode, Murvah shares her entrepreneurial journey, which began when she took over marketing and branding for her uncles' fast-food chain at just 15 years old. She discusses the importance of decarbonisation in retail and how HIVED's "sustainability-as-standard" approach differentiates them from competitors. Murvah also shares her views on the evolving expectations of consumers, particularly Gen Z, when it comes to delivery, how to address some of the legacy challenges of the final mile, and what regulatory changes she'd like to see to support the growth of green delivery. Murvah and Natalie also discuss the need for collaboration within the industry and the role of technology in improving delivery efficiency. Connect with Murvah on LinkedIn.