EPISODE · Oct 1, 2025 · 9 MIN
Deciding How Much to Charge Your Clients in a Way that Works for You and Them
from Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients · host Amber Moyo: Mentor for Private Practice Owners
Talking about money in private practice can feel overwhelming, confusing, and maybe even a little uncomfortable. But deciding what to charge your clients doesn’t have to be a guessing game.In this episode of Private Practice Unlocked, we’re stepping into the O of the UNLOCKED Framework: Optimize Your Income. And in Part 1, we’re focusing on how to set your fees in a way that works for both you and your clients. Because your rate isn’t just a number—it’s your sustainability, your boundaries, and your ability to keep doing this work long term.Here’s what you’ll learn in this episode:How to calculate your baseline fee based on expenses and caseload.Why knowing your market rates gives you confidence in your pricing.Tips for negotiating your reimbursement rate with insurance companies.The most common mistakes therapists make when setting their fees—and how to avoid them.How to raise your rates with clarity and confidence when the time is right.A practical example of running the numbers so you can stop guessing and start charging with confidence.Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!👉 DM Amber on Instagram @privatepracticeunlocked and let her know what you’re struggling with the most! Let’s build the practice—and life—you deserve.Support the show
What this episode covers
Talking about money in private practice can feel overwhelming, confusing, and maybe even a little uncomfortable. But deciding what to charge your clients doesn’t have to be a guessing game. In this episode of Private Practice Unlocked, we’re stepping into the O of the UNLOCKED Framework: Optimize Your Income. And in Part 1, we’re focusing on how to set your fees in a way that works for both you and your clients. Because your rate isn’t just a number—it’s your sustainability, your boundaries, ...
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Deciding How Much to Charge Your Clients in a Way that Works for You and Them
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