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EPISODE · Dec 16, 2025 · 26 MIN

Deciding Who You Are

from Small Business Casual · host Emily Aborn

Text Emily! Every year teaches us something. (well, probably a lot of somethings). This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. How you do one thing is how you do everything. Deciding who you are and who you're becomingClear branding inspires confidence in who you are and who you're becoming No one person can be everything (including you)And more! Resources & Links MentionedKaren Kenney's Episode #338: You Must Be What You AreNew England Podcaster's Group Ande's Don't Be Caged By Your Age PodcastJess Mercier's Branding Website & Instagram Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)Danielle LaPorte's Quote on Branding: “Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "Don't Be a Stranger... Let's Connect!I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

Episode metadata supplied by the publisher feed · Published Dec 16, 2025

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Text Emily! Every year teaches us something. (well, probably a lot of somethings). This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. How you do one thing is how you do everythin...

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Deciding Who You Are

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