Small Business Casual

Text Emily! Reinventing yourself could be the best move you ever make… In this episode, we get to hear the story of Mary Foerster, who challenges the assumption of when and how reinvention takes place. Mary speaks directly to those who feel stuck while promising them ideas for hope, transformation, and a restoration of their passion. You’ll hear how, even to this day with all her skills and expertise, Mary is working to overcome perfectionism and imposter syndrome. She shares her philosophy on lightening up and having a little more fun in life, and why starting before you’re ready is highly recommended. The many iterations of Mary Foerster and how her journey can inspire us to follow our passion The realities and challenges of starting a business later in life The part of podcasting and business no one warned her about Why the excuse, "I'm too _____" is just mental trash The power of relationships and community The play/work balance And more! Quotables “Look to your strengths.”“The gold is in your backyard.”“Podcasting allows you to be real with one person at a time.”About & Connect with Mary Mary Foerster is the creator and host of Real Estate Connections, a podcast exploring the people, trends, and ideas shaping today's housing market. A former Realtor, house flipper, legislative advocate, and longtime leader at AARP, Mary has spent decades building connections that strengthen communities. At 75, she continues to educate, inspire, and engage through podcasting, community leadership, and her work with Rotary and Westford Community Access Television. Podcast: buzzsprout.com/2553466/episodesMary on Don't Be Caged By Your Age: dontbecagedbyyourage.com/opening-new-doors-after-70/Mary on Instagram: instagram.com/realestateconnectionspod/Connect with Me, Emily Aborn: I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected] my website at: emilyaborn.com 

Text Emily! It's tempting to think of transitions as temporaries. Dead zones. The throat-clearing before we rush in and get to "the real work". But what if the setup, the shutdown, and the in-between moments aren't the boring part... they're where the best work actually gets a solid foundation?In this short(ish) bonus episode, my new rescue pup Finch teaches me (the hard way) that dogs and humans alike need transition time. I share what I'm learning about intentional transitions that protect your energy vs. drain it and a whole grab bag of small, doable ways to build more transitions into your day, week, month, and seasons. Transition Ideas: Pre-project setup: folder, research, and resources all in one place before you write a wordEnd-of-day shutdown: close tabs, clear the inbox, and tidy files so tomorrow-you starts cleanA runway before a work block: grab your tea, light a candle, cue up your playlist to give your brain an "I'm entering the cave now" signalA landing after a work block: a short walk, a snack, a little celebration, instead of slamming frazzled into the next thingBuffer zones between calls: it's not 2020 anymore, Toto. You don't have to stack them back to backA Friday list for Monday: leave breadcrumbs so the weekend handoff is smoothBreathing room between clients: cleanse the mental palate so client B doesn't get client A's leftoversRe-entry time after weekends, vacations, and sick days, easing in instead of expecting a full day oneIdea parking lots: let a great idea sit before you act, so you know it's a keeperSeason transitions: zoom out and move gently between busy and slow, launch and recoveryAbout me, Emily Aborn! Your Hostess with the Mostess I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected]: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGraceLinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.com

Text Emily! In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage.Melissa reminds us that we don't have to fit the mold to find our fit. We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.”Melissa's accidental entrepreneur story and business ownership (with a twist!)How she helps women grow through relationships, referrals, and human-centered networkingWhy so many women feel they don't fit the mold in business.The difference between structured networking and unstructured events, and why fit matters. Practical ways to make networking easierThe tension between giving and receiving in community building and how to ask for what you needBeing consistent and showing up. Notable quotes by Melissa: “Network like a human and not like a salesy weirdo.”“You don’t have to be anything specific in order to be successful in business, but you do have to find the way that works for you.”“The purpose of networking is not to get clients. The purpose of networking is to build your network.”About MelissaMelissa Snow is a Business Relationship Strategist and founder of Powerful Women Rising, a business growth ecosystem serving female entrepreneurs around the world.  After building multiple successful businesses of her own, Melissa now helps women increase visibility, generate consistent referrals and build strategic partnerships through the PWR Connection Network and Business Growth Mastermind.  She’s on a mission to change the way women build businesses - proving you can be authentic, values-driven and profitable without pitching, perfection or performance.  She hosts the popular Powerful Women Rising podcast, runs on iced coffee and lives in a home full of rescue animals. LinksPowerful Women Rising Podcast: https://powerfulwomenrising.com/podcastPowerful Women Rising Community (use code: podcast for a free ticket!): https://powerfulwomenrising.com/Instagram: https://www.instagram.com/powerfulwomenrising/Facebook: https://www.facebook.com/melissa.snow.908579About me, Emily Aborn! Your Hostess with the Mostess I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected]: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGraceLinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.com

Text Emily! "Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? What exactly does it mean to be "relatable"? How on earth are you even supposed to do that?What if I don't wanna' be relatable? And is relatability really the GOAL? In this episode, I explore how relatability for relatability's sake is about as effective as a bridge that leads to nowhere. I contrast through three real examples that either made me cringe or sign up on the spot, and I break down the three ways relatable content collapses. And of course, because I like my bridges to lead to better destinations... I'll show you how to use relatability to ACTUALLY bring your people closer. You'll Learn: What "relatable content" means and why sometimes, it sounds better in theory than it plays outThe difference between content that reaches for connection and "unpopular opinion" bait that's just reaching for attentionFlop #1) The bridge that goes nowhere. Aka commiseration in fancier clothesFlop #2) The bridge back to YOU. Vulnerability that U-turns. Flop #3) The bridge built on air. Claiming to relate to something you haven't lived (and where AI makes this worse)The fix for each, and why you need either real empathy OR real authority, not just the manufactured "me too"Takeaways: Relatability is a bridge, not the final destination.The point is to get someone from "this person gets me" to "they can help me get somewhere better."You do not need to have lived someone's exact experience to help them. You do need real empathy or real authority.About me, Emily Aborn! Your Hostess with the Mostess I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected]: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGraceLinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.comListen and SubscribeIf this one made you rethink your own "me too" content, follow the show, leave a quick review, and tell me: what's a piece of relatable content that took you somewhere? I'm collecting good examples.

Text Emily! Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to grind harder or drive around on an empty tank). In this episode: Why "I'm not creative enough," is never answer. The power of trying something new, challenging, and with a deadlineGoing deeper instead of chasing the next thing Gaining outside perspective when you're too up close and personal What you can learn when you commit to "telling about it" How community is KEY to pulling you out of a funk The Experiments: Build excitement and anticipation with a deadline or a dateTry something newGet your hands on a challengeGo deeper within (repurposing counts)Gain outside perspectiveReport or share about itDo it with othersCome Refill in Community!Candid Content Day - email me to get on the list for the next one: [email protected] New England Podcasters Group - second Saturday of every month! Join us HERE: newenglandpodcasters.groupAbout Me: Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected] a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and staying true to your values. And fooolish consistency: Clinging to a decision, a product, or a posting schedule just so you don't look flaky.I get into why changing your mind is often a sign of growth instead of weakness, why consistency and frequency are not the same thing, and the reversals I've made lately in my own business. Main Takeaway: Consistency isn't about staying the same. It's about staying true to who you are while the what, the how, and the how-often are allowed to evolve. Changing your mind might be the most consistent thing you ever do.In This Episode: The difference between smart consistency and foolish consistencyWhy consistency isn't the same as frequency (and how conflating them can burn you out)How consistency looks different seasonallyWhy changing your mind isn't always flaky Quotes:"A foolish consistency is the hobgoblin of little minds." -Ralph Waldo Emerson"Do the best you can until you know better. Then when you know better, do better." - Maya Angelou"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time." -F. Scott FitzgeraldConnect with Me, Emily Aborn: I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for the show? Email me at [email protected] my website at: emilyaborn.com If this one landed with you, please like, comment, subscribe, and tell me one thing you've changed your mind on lately. I'll trade you mine!

Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 7 Fixes to make your customer the hero of the story What to avoid when showing empathy and understanding How to keep your experience and expertise in the pictureAnd more! About Emily AbornSmall Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters.Conversation highlights:The parts of Alex's entrepreneurial story he rarely sharesHow PodMatch was born from a whiteboard and a consistent problemWhat running a business from a place of service (rather than just revenue) changes about how they show up What the best podcast guests do to get invited back and referred, and what makes listeners stick aroundThe data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!)Why AI-assisted laziness is making content worse, and where curiosity plays a roleThe cost of building something meaningful and how to keep perspective when the going gets toughLinks Mentioned: Join PodMatch.com: joinpodmatch.com/emilyaborn Quantum Video on Instagram: instagram.com/p/C5lyZkMAKtB/Age of Audio Documentary: aoamovie.com/Quotes: “What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike "Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex“The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - AlexAbout Alex- Links & Resources Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!Instagram: instagram.com/alexsanfilippo7/Facebook: facebook.com/AlexJSanfilippoLinkedIn: linkedin.com/in/alexsanfilippo/About the Host, Emily Aborn Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected]: EmilyAborn.com | Facebook: Facebook.com/Emily.CatherineGrace | Instagram: Instagram.com/EmilyAborn | LinkedIn: LinkedIn.com/in/EmilyAborn | Substack: substack.com/@emilyaborn

Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision RuleSelling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y."The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy.Emily Aborn is the host of Small Business Casual and a Small Business Copywriter.  She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries.Got a question for the show? Email: [email protected] | Follow on Instagram @EmilyAbornThe Experts You'll Hear From - Guest Bios: Jenny Belanger is the CEO and Creative Director of JennyB Designs, a website design studio helping small businesses build sites that attract ideal clients and convert visitors into real leads. With 20+ years of experience in web design and a background in nonprofit and corporate marketing, she simplifies the process so busy small business owners can have a presence they're proud of without the overwhelm. She's also the host of the Website Design Made Simple Podcast, where she shares practical strategies for making more money with your website.jennyb-designs.com | linkedin.com/in/jtaggers | @thejennybdesignsJessica Lackey is the founder of Deeper Foundations, a consulting and training firm that turns experts into expert business owners through implementing stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. deeperfoundations.com | linkedin.com/in/jessica-lackeyChantelle Davis-Gray works with do-good, feel-good businesses to create Squarespace websites and card decks that grow your impact and your income. She's got a unique process of working with only one client at a time, so the work gets done efficiently and collaboratively, without templates or AI. Plus, she's a dog mama, plant lady, and animal lover. chantelledavisgray.com | linkedin.com/in/chantelledavisgray | @chantelledavisgrayBarb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. She has over 25 years of experience in digital marketing. Her work emphasizes transparency, practicality, and long-term strategy over trends or quick wins. She's helped service businesses achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.  compassdigitalstrategies.com | linkedin.com/in/barb-davids | @compassdigitalstrategiesKim Dawson is a business strategist, speaker, and lifelong entrepreneur who has been building businesses since she was seven years old. As the founder of K.Dawson Consulting, she helps creative and service-based entrepreneurs turn their expertise into profitable, sustainable businesses through pricing and revenue strategies built around their goals.Kim is the former host of the Sassy Strategist Podcast and the author of Passion to Profits: Your Guide to Building a Business You Love, an Amazon Bestseller. She's spoken at conferences across the Northeast and is frequently invited to lead workshops on pricing strategy for business owners and entrepreneurs.kdawsonco.com | linkedin.com/in/kimberlybdawson | @kdawson.co

Text Emily! The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it.In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away! Quotes: "What if there's nothing to prove?" -Kevin James Thornton on Jen Hatmaker's podcast "For the Love" @KevinJamesThornton"You don't need to deliver to deserve." -My therapist"Our capacity to make peace with another person and with the world depends very much on our capacity to make peace with ourselves." -Thich Nhat Hanh"I was holding on for dear life, but dear life was waiting for me to let go." -@ReviveYourRoarTo Try This WeekCatch yourself in the proving. Notice where you're performing instead of just being. Get ahead of it. Before the meeting, the pitch, the occasion, remind yourself. There's nothing to prove. You just get to show up! Keep practicing receiving. Let someone fill the tank, take the help, keep the compliment. Ask Kevin's question. If I had nothing to prove, what would I make, say, or do? Who would I be?Let it be easy more often than not. Spend the bulk of your time with the people and places that make you calm and settled. Places you don't feel you need to prove.About the Host, Emily AbornEmily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | SubstackListen & SubscribeIf this one landed, follow the show, leave a quick review, and tell me where in your life you're ready to believe there's nothing to prove. I'd love to hear it.

Text Emily! We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving.We get into why receiving is so hard, what it's costing us, and a toolkit of small reps for letting more of the good stuff land. Don't worry, this one isn't going to involve crystals, vision boards, or affirmations taped to your bathroom mirror, I promise. Why it can be hard to receive as business owners, even though the whole point is making money... The Upper Limit Problem, and how we self-sabotage our way back to baseline right when things are going wellWhat compliment deflection really doing Making receiving cash easierA practice toolkit you can start todayQuotes & Resources From This Episode: "You don't have to deliver to deserve." (Courtesy of my therapist :))"If you live by the compliment, you will die by the insult." @notetosoul on InstagramYour Receiving Toolkit (Pick One or Two This Week)The full-stop thank you. Compliment, cash, or gratitude comes your way? You just say thank you. No deflecting or just swapping it out for another compliment. The receiving inventory (idea courtesy of Ande Lyons @andelyons). Write down everything you receive, big or small, and celebrate it. The upper-limit catch. Right after a win, watch for the self-sabotage urge, then name it.Practice receiving in low-stakes. Let someone carry the bags or buy the coffee. Build the muscle where nothing's on the line.The receipts file (aka the happy file). Keep every kind word, review, card, and testimonial in one place, and reread them when scarcity creeps in.The price-raise experiment. Nudge your next proposal up a smidgeon, watch nothing bad happen, and notice what stories come up.Additional ResourcesLast week's episode on charging your worth with Karen Kenney: https://www.buzzsprout.com/2160062/episodes/19403787The Big Leap by Gay Hendricks (book)About the Host, Emily AbornEmily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. She helps you step into becoming (and sharing) the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! "Charge your worth." You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we slap on a website or a proposal?To help unpack my many questions, I brought in my good friend and constant collaborator Karen Kenney! We get into what worth actually means, what to do when you do not feel worth anything to begin with, the real difference between self-worth and market value, and what is happening in your body when you undercharge or give your work away. In this episode, Karen Kenney and I get into: Why "charge your worth" might be missing the pointWhat "worth" even means, especially when you do not feel worth anythingWhat happens in your body and nervous system when you undercharge or give your work awayWhere to even start finding your worth when you have no internal compass for itSelf-worth versus market value, and how tangled together the two really areWhat to do when you are afraid to step into being worthyOne tangible practice you can use today to start rebuilding your sense of self-worthMake sure to listen for Karen's three R's: Resist, Relaxed, and Resent, and what they tell you about setting prices!Upcoming Podcast Workshops: So, You Wanna' Start a Podcast? | Friday, September 25th 10am-1pm, VIRTUAL: https://www.eventbrite.com/e/1993150705414?aff=oddtdtcreatorWanna' Be a Better Podcast Guest & Host | Friday, October 16th 10am-1pm, VIRTUAL: https://www.eventbrite.com/e/wanna-be-a-better-podcast-guest-host-tickets-1994683692620?aff=oddtdtcreator&keep_tld=trueAbout Karen Kenney Bio, Links & Resources Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years, has been a Thai Yoga Massage practitioner since 2008.She's also a Gateless Writing Instructor, the creator of WRITE CLUB , and the host of The Karen Kenney Show podcast. She coaches clients individually in her 1-to-1 program: THE QUEST and in her HEART-TO-HEART DAYS using Voxer. She also leads a group program and community called THE NEST.About the Host, Emily Aborn Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! "It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes! The overt tells and... the little gut feelings when you suspect AI... what are they costing us? When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business.In this episode, I walk through 10 AI "Tells" and why they matter. I also give you permission NOT to overthink and scrape your copy clean of all of them because there are always two sides to the coin. At the end of the day: You don't prove you're human by deleting em dashes, stopping your overuse of adverbs, and stripping out the Oxford commas. You prove it by being the version of you that can't be faked. Stop asking "how do I avoid looking like AI and instead, start asking "how do I sound unmistakably like me!?Resources & Links: The Atlantic - Why AI Is Incorrigibly Didactic https://www.theatlantic.com/ideas/2026/06/ai-writing-style-literature/687536/Forbes - The 7 Deadly Tells of AI Writing https://www.forbes.com/sites/charliefink/2025/06/12/the-seven-tells-of-ai-writing/Joe Casabona - 3 Signs You've Got AI Brain Rot (and How to Prevent It) https://streamlinedsolopreneur.com/ai-brain-rot/ Visit my website to learn more & connect: Emily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years of copywriting experience across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.Got a question for me or an idea for the show? Email me at [email protected]. Website: emilyaborn.comFacebook: @emily.catherinegraceInstagram: @emilyabornLinkedIn: @EmilyAbornSubstack: @SmallBusinessCasual

Text Emily! I learned two very simple and polar opposite lessons in June: Quit what you hateKeep going on what mattersThe key is mastering the art of discernment to determine which is which!Lesson #1: Leave It - If you don't like it, quit! If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit! If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you're allowed to let it go. For now, for good, for as long as you need to. Lesson #2: Live ItThe opposite lesson is also equally important: If you really want to do, be, or achieve something... give it your all! Be it, create it, start today! The magic isn't in "faking it till you make it", it's actually making it and proving to yourself through small, consistent steps that you're the kind of person who makes REAL progress towards your goals and dreams. The Main Takeaway & Reflection: Life is a fine art of leaving the things that don't serve you and staying committed to the things that do. Some things deserve to be left behind. Some things deserve your daily commitment, one small step at a time.There’s a lot of power in knowing the difference and a lot of freedom to allow yourself to be the kind of person who does BOTH. - What are you staying in/with that you don't like (maybe you even hate it!?)? - What are you abandoning that you actually love or want to pursue? Referenced Episodes:Luis Mojica's Holistic Life Navigation (Episode 333): You're Allowed to Change Your Mind: The Forbidden Art of CancellingThe Karen Kenney Show: "Breaking Your Word"About MeI’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

Text Emily! Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: How Kristy and I met (the power of showing up) Travel agent myths and misconceptions, busted!How Kristy's stayed afloat navigating pandemics, team member challenges, tough client situations, overwhelm, and more! Why it's important to invest in yourself and your team for growth And more! About KristyKristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.Website: mickeyguru.comInstagram: instagram.com/mickeygurutravelFacebook: facebook.com/MickeyGuruTravelTikTok: tiktok.com/@mickeygurutravelTalk Travel to Me Podcast: talktraveltome.buzzsprout.comAbout Me, Emily Aborn I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big-picture approach and a genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

Text Emily! With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... How do you decide where to actually put your time, energy, and efforts? Is social media for the birds at this point? How do you make time for more showing up in real life? How do you choose things that won’t make you completely exhausted? In this episode, we’re going to answer all of those questions (and then some) as we walk through where to show up online and off and how to be intentional with our limited time and energy.The power of showing up in real life Where to show up online and off based on your unique needs and goalsQuestions to ask yourself to gauge time, energy, and interestAnd more! Links & ResourcesNetworking Episode with special guest, Ande Lyons: buzzsprout.com/2160062/episodes/18146270New England Podcasters Group: newenglandpodcasters.groupAbout Me, Emily Aborn I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

Text Emily! In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE.In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. We talk about the power of collaboration, creativity, cohesion, community, and consistency in your marketing and how it can take you places that posting on social media simply can't touch! Quotes: F.O.C.U.S: Follow One Course Until Successful "The Default Answer is No" - Alex Sanfilippo“The real reason people procrastinate is because excellence is boring. The road to remarkable is paved with a whole lot of boring." -John Acuff🎙️ So You Wanna' Start a Podcast Workshop: eventbrite.com/e/so-you-wanna-start-a-podcast-tickets-1990514313896?aff=oddtdtcreatorKaren Kenney Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years and has been a Thai Yoga Massage practitioner since 2008. She's also a Gateless Writing Instructor, the creator of WRITE CLUB, and the host of The Karen Kenney Show podcast.Website & Podcast: karenkenney.comInstagram: instagram.com/karenkenneyliveFacebook: facebook.com/karenkenney.writerWrite Club: karenkenney.com/writeclubKristy OuelletteKristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.Website: mickeyguru.comInstagram: instagram.com/mickeygurutravelFacebook: facebook.com/MickeyGuruTravel TikTok: tiktok.com/@mickeygurutravelTalk Travel to Me Podcast: talktraveltome.buzzsprout.comJessica Mercier Jess Malli Mercier is the owner and creative behind JMM Artist Designer. She's a branding strategist, artist, and designer, known for her unique approach that blends artistic vision with intuitive design. Her signature method, focusing on collaboration and deep dives into each brand's essence, crafts identities that are visually stunning and deeply resonant. Fueled by her passion for creativity and a knack for capturing the soul of a business, Jess operates out of her studio, where art and strategy collide to create memorable brands.Website: jmmartistdesigner.comE-mail: [email protected]: facebook.com/jmmartistdesignerIG: instagram.com/jmmartistdesignerAlex SanfilippoAlex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!PodMatch.com: joinpodmatch.com/emilyaborn Instagram: instagram.com/alexsanfilippo7/Facebook: facebook.com/AlexJSanfilippoLinkedIn: linkedin.com/in/alexsanfilippo/

Text Emily! The best advice I ever got was just six words: "Get out there and meet people!"A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too!No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in the people you meet. We're all just walking ripple effects, creating more ripple effects.In this episode, I'm sharing how meeting people has transformed my life and business. You'll learn how: Meeting just one person can exponentially increase who you know (Alex Sanfilippo & PodMatch)Meeting people creates long-term support systems (Kristy Ouellette of Mickey Guru Travel Company, a decade-long friendship)Meeting people transforms who you are and who you're becoming (Karen Kenney, a life-changing podcast guest and now a long-time collaborator and friend) Meeting people helps your business grow (Jessica Mercier, mutual collaboration that elevated both our brands)Meeting people opens doors you didn't know existed (Melissa Snow of Powerful Women Rising shows how connections can led to unexpected opportunities)You'll also hear:Why we avoid meeting people5 Simple ways to start connecting and building real relationshipsWhy showing up is always worth it, even when it's uncomfortableNext week: You'll hear from all five of these incredible people sharing their insights on increasing visibility through consistency, creativity, collaboration, cohesion, and connection.The next person you meet could change your life. But you have to meet them to know HOW. About Me & Let's Connect: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Website: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGrace/LinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.com/If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

Text Emily! "I can't post unless I'm adding value."Sound familiar?We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up.Value isn't only found in a commodity.It's not always educational, and it doesn't have to come in the form of a template, swipe copy, or prompts.  Sometimes value is making someone laugh or showing up consistently. It could look as simple as sharing your way of thinking. And sometimes, it's just being YOU.In this episode, I'm breaking down what value actually means and five ways you might already be offering it, even without realizing it! We cover:Why "value" has become a gatekeeping wordWhat value actually is5 Ways you're already adding value+1 Bonus way of offering that doesn't get nearly enough air timeWhy your presence and connection matter more than informationAnd more About Me & Let's Connect: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Website: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGrace/LinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.com/If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend!Then... #internet.Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. In this episode, I'm questioning this buzzword (and a few others) to figure out what we're actually trying to say, and by doing so, showing how to bring the real meaning back.We cover:What "authenticity" means to me When and how it lost its meaningOther words/phrases that have suffered the same fate (hustle, community, vulnerable, curated, human-centered)What people are actually looking for when they say they want authenticityWhat it looks like to show up authentically without needing the wordWhether we should retire "authentic" entirely (or just stop using it as a placeholder)We don't need more people talking about authenticity. We need more people actually showing up authentically. Resources & Links Mentioned: Karen Salmansohn on Instagram @NotSalmon: https://www.instagram.com/p/DW_4gttDibS/Quote by Sue Fitzmaurice: “What it means to be authentic:To be more concerned with truth than opinions. To be sincere and not pretend. To be free from hypocrisy: "walk your talk". To know who you are and to be that person. To not fear others seeing your vulnerabilities. To being confident to walk away from situations where you can't be yourself. To being awake to your own feelings. To being free from others' opinions of you. To being accepting and loving yourself”. About Me & Let's ConnectEmily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substackemilyaborn.comfacebook.com/Emily.CatherineGrace/linkedin.com/in/EmilyAbornsmallbusinesscasual.substack.com/If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

Text Emily! 3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnings, and fun factoids about running the show and SO much more. I share honestly what it’s like to start a podcast, share consistently, and wonder whether or not anyone is actually even out there… You’ll hear:Why I started a podcast (and what others had to say about it) My favorite podcast resourcesHow I deal with creative blocks and self-doubtWhat to do when you have to pivot drastically  What I’d do differently if I started over today Why I keep showing up week after weekThe weird ingredient I add to my Yerba MatéAnd more!Thank you, from the bottom of my heart, for being a part of this journey with me! Let’s celebrate OUR milestone, together! Resources & Links Mentioned: PodMatch: https://www.joinpodmatch.com/emilyabornNew England Podcasters Group (NEPG): https://newenglandpodcasters.group/Buzzsprout: https://www.buzzsprout.com/?referrer_id=2129309Episode that Flopped: "Are You Running Your Marketing, or is it Running You?" https://www.buzzsprout.com/2160062/episodes/14219002Good Hang Podcast with Amy Poehler (on all major listening apps) The Big Four Oh with Stephanie McLaughlin: https://thebigfouroh.com/The Karen Kenney Show: https://www.karenkenney.com/podcastAbout Me & Let's Connect: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Website: Emilyaborn.comFacebook: Facebook.com/Emily.CatherineGrace/LinkedIn: Linkedin.com/in/EmilyAbornSubstack: Smallbusinesscasual.substack.com/If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie GoldbergIn this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. In the episode: What does experimentation look like in business? Why it might be worth giving a whirlHow experimentation improves revenue, happiness, and chances of success Why failing faster is a winning strategy How experimentation helps make better decisions Examples of experiments in life and business5 Steps to experimentingAnd more! Links & Resources MentionedKaren Kenney's Podcast Episode: Find Out For Yourself My Pinterest Experiment My Substack: 104 Experiments Link to Stats Source: "According to Booz & Company's 2011 Global Innovation 1000 report, more innovative companies showed 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative companies."https://www.viima.com/blog/innovation-statsHow to Undergo YOUR Next Experiment: 1. Identify: What are you curious about? What haven't you tried but want to? 2. Keep the Stakes Low: Don't commit forever, set a time limit, and try it for a given period 3. Pick a Metric to Track: What would success look like for this? What do you want out of it? 4. Debrief: Did you like it? What did you learn? Would you do it again/keep going? What would you change? 5. Decide: Keep, pivot, or quitAbout Me: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! When to hold em’ and when to fold em’... THAT is the question. And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going?While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give you a lot of clarity on whether or not to keep going and when to throw in the towel on tools, platforms, services, collaborations, products, and… maybe even your business entirely!  Inside the episode: When to throw in the towel on tools and platforms, and when to push through When to give up on memberships, courses, or groups, and when to keep on going When to stop offering products or services and when to give them a fair shake When to stop running your business or pivot entirely, and when to reconsider Questions to ask yourself before ditching everything And more! Key Reminders & Takeaways Quitting isn't good nor bad. It’s redirection. Pushing through isn’t always the right answer. You're allowed to change your mind. Always. Full stop. Quitting doesn't erase what you built. Walking away isn't an indication of failure. Sometimes the most courageous step is walking away, and sometimes the bravest one is to stay. Only YOU can know which is your step towards COURAGE.Throwing in the towel, walking away, or saying bye-bye isn’t giving up. It’s making space for bigger, better, more aligned. Reflection Questions: Am I quitting because it's hard, or because it's wrong?Have I actually given this a fair shot?What would I do if I stopped?What does my gut/inner voice/quieted mind say when I'm not panicking?What would I tell a friend in this exact situation?Am I staying because I believe in it, or because I'm afraid of what people will think?Is this MY dream, or someone else's dream for me?About Me & Let's ConnectEmily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"?It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. Too many cooks in the kitchen can cause you to be forever catching up. It can create chaos, endless pivots and updates, and unwarranted or unnecessary strategy. In today’s episode, we’re going to get into the issue of hiring serial help to fix problems that sometimes don’t even exist, and what happens when there are too many cooks in the kitchen.In the Episode: 3 Ways I see "too many cooks in the kitchen" play out in businesses What's at risk when we look to anyone and everyone to weigh in 4 Things that go wrong when seeking serial help What to do before asking for help And more! Key Takeaways: 1. Get clear FIRST before asking for help 2. Look for help strategically, not reactively3. Trust the process (and the person you hired)4. Ask fewer people for advice5. Don’t forget to listen to YOUR voice too!6. AI is NOT your business strategist Quotes: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” - Jim RohnAbout Me: Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. In our conversation about Leaving the Casino:  What does being in a casino have to do with entrepreneurship? How to identify which type of business you're running and what that might mean for your marketing How to determine your stage of growth and use it as a filter for focus and the actions that matter most What is ENOUGH? The myth of passive income Why more isn't always a good thingAnd more (despite having said more isn't always a good thing in my previous bullet point 🤪 but if you're reading the show notes, at least you'll get a chuckle) About Jessica - Links & Resources Jessica Lackey is a business systems consultant and guide. She brings both corporate sophistication and soulful wisdom to the table to help established service providers build sustainable businesses. She’s worked with over 60 entrepreneurs 1:1, served as a fractional COO for multiple 7-figure organizations, and helped hundreds of business owners through her memberships and programs. She brings an exceptional depth of business knowledge, a genuine care for her client’s success, and the ability to make complex business concepts practical and actionable.BookWebsiteLinkedInYouTubeAbout the Host, Emily Aborn Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive?I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots of people felt equally guilty posting as they did NOT posting! People felt just as bad being ON it as they did NOT being on it. Something sparked in me well beyond social media guilt... I think businesses feel guilt in a whole lot of other ways, too. Even if they didn't do anything "wrong"! Making too much money, not enough money, saying no to clients, taking a break, working too much, the list goes on... Let's unpack the TRUTH about guilt and talk about how to overcome it to get us back on track with how we want to feel and be: Inside the episode: Guilt vs. shame: Which is which, and do they really motivate us to change? False guilt vs. real guilt The guilt inventory: Oh, the things we can inflict upon ourselves! Should you feel guilty marketing your business when the world is falling apart? Why guilt isn't a productive emotion and how to turn it into beneficial thoughts and behaviors Resources, Links & Key Takeaways: 👋🏼 Welcome to our new listener, Richard, of Groove Fitness, who said hello to me from Belgium!! Follow him on Instagram HERE 🪩💃🏻Guilt isn't always bad: It can signal misalignment and show you where you need to course-correctA lot of entrepreneurial guilt is false guilt or borrowed guilt: Who's telling you that what you're doing is WRONG? Is that your voice or someone else's expectations? Guilt implies there's a right way and a wrong way and you're not doing it RIGHT. Usually, there's no right/wrong, you're doing it your way.People who make you feel guilty for XYZ: Might be on a guilt trip of their own. Don't take on their guilt. Don't borrow anyone else's moral compass.  Tangible Steps to Unpacking Guilt: 1. Specifically name the guilt 2. Ask where the voice of guilt is coming from 3. Check it against YOUR values (not that external voice's values) 4. Give yourself permission to do things your way 5. Reframe the action: i.e., "I feel guilty for resting." → "Rested and recharged is how I do my best work." About Me & Let's Connect Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in search in 2026We go beyond keywords and algorithm hacks and instead look at building a solid foundation, establishing true topical authority, and sharing your human expertise, all while playing nice with Google, AI chatbots, YouTube, and more. Sarah breaks down her “layer cake” approach to modern SEO and walks us through establishing core topics, building a hub-and-spoke system, and creating content people and search engines will find delicious! We dig into: What on earth is Dog Dancing? Click HERE to watch a dog-dancing video! How large language models (LLM’s) are changing discoverability and visibilityWhere AI fits (and doesn’t) in your content Why your unique insights and credibility matter more than everHow to future-proof your website in a world of chatbots and constant change And more! About Sarah Moon & Resources Mentioned Sarah Moon is a Portland, Oregon-based marketing and business strategy consultant who founded Sarah Moon Consulting in 2008. She specializes in helping conscious entrepreneurs and thought leaders increase their online visibility using her proprietary, SEO-fueled Alignthority® System. Her work focuses on data-informed ethical, sustainable, and tailored marketing strategies. When she's not supporting awesome clients doing awesome work, you'll find her practicing dog dancing (yes, really), befriending local crows, or baking sourdough to share with her neighbors. Find her at sarahmoon.com!Google Business Profile Workshop Tuesday, April 14th @ 4pm ET Engineer Luck with SEO: FREE SEO Course50 Post Titles for Business Blogs: FREE E-BookWebsite: sarahmoon.net/Instagram: instagram.com/sarahmoonco/LinkedIn: linkedin.com/in/sarahmoon/YouTube: youtube.com/@sarahmooncoAbout Me, Host Emily AbornEmily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substack

Text Emily! Calling all word nerds!! And, of course, non-word nerds who are ready to start writing with more impact. This episode is for you! We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific shifts that will help make your writing clearer, punchier, and more effective. Inside the episode: Building better bullets Ending sentences on a power word STOP saying, "cut the fluff!": my no-fluff reminder to CUT the fluff in your content Shifting from passive → active voice Varying your sentence lengthsAnd MORE! Resources & Links Mentioned 👉🏻 EXTENDED SHOW NOTESAbout Me & Let's Connect I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators! In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!” We're laying a foundation of trust by addressing 5 important pillars you can't afford to overlook. Plus, a bonus one that so many people neglect to strengthen!Inside the episode: What is trust really? Is it the same for everyone? How consistency builds trust Words that show competency (and incompetency) Building trust by showing you CAREWhere transparency and honesty play a role in business The crucial pillar of integrity Collaborations and endorsements as a vital trust bolster And more! Resources & Links Mentioned Tad Hargrove's "Build Trust But Not in the Way You Think" Reel on Instagram @marketingforhippiesAbout Me & Let's Connect I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name? Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients? In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into what they actually each MEAN on paper, and we’ll identify together which one YOU might be while giving you permission to reject both if you so choose. What you'll learn: What these labels actually mean (and who's deciding what they mean)Why "entrepreneur" can feel icky to some and empowering to others Why "small business owner" feels limiting for some (and grounding to others)What’s freelancing and self-employment got to do with it How to choose what to call yourself (or reject the labels entirely)What should you call your B2B clients and customers? And more! Connect with Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message.Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone. Semantics is defined as: the branch of linguistics concerned with meaning. You get into word origins, context, implications, word relations, structures, and  more. In this episode, we're getting into whether or not it is just a matter of semantics or if it's something to look at more closely. Real examples of how word choice shifts meaningShould you say "fully booked" "at capacity" or "busy"? Why vague language kills your messageWords that sound professional but mean absolutely nothingA few tips on how to choose words that actually landAnd more Links & References Mentioned: John McWhorter - articles on the NYTWhat to Expect in 2026 featuring linguist, John McWhorterGrammar Girl Podcast with Mignon Fogarty The Karen Kenney Show, hosted by Karen Kenney "I hate terminological arguments. Nothing important rests on the specific words we use so long as we understand each other.” - Paul BloomLet's Connect! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! You know what I'm talking about... That ONE thing that's been sitting on your to-do list for weeks, taking up mental real estate, making you feel behind. I can all but guarantee that the mental weight of NOT doing it takes WAY more energy than just doing the damn thing!In this week's Love Note, I share with you the results of my mini-four-week Love Notes Experiment and challenge you to pick your one 10-minute (or less) task that's been haunting you.Together, let's knock it out. Feel lighter. More accomplished. And wonder why in the Hellsinki we waited so long! Until next week, keep on experimenting! About the Host, Emily Aborn | Small Business Copywriter From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️Email: [email protected]

Text Emily! We're wrapping up our series exploring Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to do your best, not to be confused with "be perfect". This is Part the final episode of the four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.In the episode: What doing your best actually is (and isn’t) Why this can be such a hard one for so many of us as business owners How to redefine what YOUR best looks like for you so you can show up sustainablyJournaling prompts for self-reflectionAnd more! Journal Prompt #1) What does 'my best' look like today - not in an ideal world, but given my ACTUAL capacity right now? What do you ACTUALLY have to give today? What would it look like to show up with integrity at that level?Journal Prompt. #2) Where am I confusing "doing my best" with "doing MORE"? What would change if I redefined my best to include rest and boundaries? Are you pushing yourself past your limits in the name of "doing your best"? What would it look like to do your best AND protect your capacity?Resources & Associated Episodes Link to Don Miguel Ruiz's The Four Agreements (link is to ThriftBooks)Karen Kenney's Actions are the Voice of the Heart podcast episodePart I) The Hidden Cost of Broken PromisesPart II) It's Not About You Part III) Stop Guessing, Start AskingConnect with Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! OOPS! I already failed on my ten-minute self-induced time cap for these weekly love notes. Forgive me this once, and I will try not to let it happen again! I had too much GOOD stuff to share with you this week! I'm sharing five perhaps uncommon things that have been helping me feel happier lately. Big time happiness boosters sans dopamine crash and without the cost of selling your soul to the social media scroll. Inside the episode: What it means to be a 2%-erHow texting or reaching out to someone can turn the beat aroundReviving the handwritten letters and cardsWhy I recommend reading a book in a day (and not calling it lazy!) And how looking at things you don't usually see can spark creativity and joy Resources Mentioned: 14-Day "Real Attention" Challenge References: The Waking Up App Good Life Project: "A Different Take on Excellent that Changes Everything with Brad Stulberg" Kelsey Green's Episode on Digital Minimalism and the Screen-Free Challenge Tonya Leigh's School of Self-Image Podcast "Make Any Decision in Under 60 Seconds" Quotes: “In a world engineered for comfort, ninety-eight percent of us unconsciously take the easy route.” -Michael Easter“When we perpetually optimize for what’s right in front of us, it doesn’t mean we’re necessarily optimizing for the long term and a life well-lived." -Jonathan FieldsAbout the Host, Emily Aborn | Small Business Copywriter From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️Email: [email protected]

Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to stop making assumptions and how freeing it can be. This is Part III in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.In the episode: What "don't make assumptions" actually means in businessWhere we make assumptions without realizing itThe cost (time, money, relationships, stress) of making assumptionsHow to start asking instead of guessingWhy clarity is the kindest thing you can offer (to yourself and others)And more! Journal Prompt #1) Where am I currently making assumptions in my business (with clients, in my marketing, with myself)? Be honest. Where are you guessing instead of asking? Where do you find yourself avoiding clarifying conversations because it feels awkward?Journal Prompt #2) What's one question I can ask this week (to a client, to my audience, or to myself) that would replace an assumption with clarity? Pick ONE thing. Ask the question. See what happens.Let's Connect! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual!For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: A lesson learned or challenge faced and the outcome A cool new tool or resourceA podcast episode I loved, was featured on, or just sparked my curiousityA fun word device, language tool, or quick copy tip A book to readAnd MORE! It might flop. It might fail. It might not be something I want to stick with. We shall see. This week, I'm sharing a clip from a recent episode of Melissa Snow's Powerful Women Rising podcast in which she interviewed KJ Blattenbauer and me for her PWR yearly awards for best podcast host and speaker of the year.  Apple EPISODE LINK: "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" Spotify EPISODE LINK:  "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" Did You Enjoy This Mini Episode? Contact me and let me know! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.In the episode: What does it mean to not take anything personally? Why is it so hard NOT to take things personally in business? What to do when clients ghost you, give you feedback, tell you you're too expensive What it means about YOU when your content engagement drops or someone unsubscribesThe cost of taking things personally in businessHow to stop taking things so personally And more! Journal Prompt #1) What's one thing in my business that I've been taking personally - and what ELSE could it mean? Pick one thing: A client decision, low engagement, slow business month, etc. Write down the story you've been telling yourself. Then write down 3-5 OTHER possible explanations that have nothing to do with your worth.Journal Prompt #2) If I stopped taking this thing personally, what would change? How would I feel? What would I do differently? Imagine the FREEDOM of not making it about you. What opens up? What becomes possible?Let's Connect! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. In the episode: 3 Resources I've found helpful in navigating the current news climateMy new PodMatch network member status and what that means for YOU 3 Local events you're invited to join me forOodles of gratitude for YOU And more! Resources & Links Mentioned: Karen Kenney's Episode, “What are You Gonna’ Do About it?” Sara J McCord's Post on Instagram on how to use your voice as a business owner/brand Heather Cox Richardson Letters From an American Substack YouTube Channel and Instagram PodMatch Podcast Network! Local Events: Candid Content at Hannah Grimes Center on Friday, March 27th 10a-2pNew England Podcaster's Group -meets 2nd Saturday of each month at Westford CAT in MALean In at Hannah Grimes Center on Friday, May 1st (SAVE THE DATE) About Me & Contact Info: I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part I in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.In this episode: What being impeccable with your word means in businessThe hidden costs of broken promisesPlaces broken promises hide in business and life 4 Ways to up your impeccability factor 3 Journal prompts for self-reflection And more! Journal Prompt #1) Am I currently breaking my word (to clients, in my marketing, or to myself)? Be honest, this isn't shaming yourself, it's reviewing for gaps between what you do and what you say, without judgement. Journal Prompt #2)How do I FEEL when someone else breaks their word to me, even in small ways? How do I feel when I break my word to someone else, even in small ways?Journal Prompt #3) What's one promise I can make this week to myself or someone else that I KNOW I can keep - and actually keep it?Let's Connect! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.Learn how to have a business and brand that's personality-packed and reflects YOU. Inside the episode, we're going to amplify your message and increase your connection by infusing more you: What is brand personality? How much personality is TOO much? One common mistake people make when approaching brand personalityHow to increase connection and engagement with your contentTelling stories through the lens of personalityHarnessing your unique sense of humorSaying it like only YOU canAnd more! Connect with Me: I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected] Messaging GuidesFacebookInstagramLinkedInSubstack

Text Emily! What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time.You don't need the "perfect" title to create great content. Sometimes "good enough" is perfect, because it gets you creating and sharing instead of being stuck overthinking.In the episode: Why taglines, subject lines, headers, and titles matterWhy is it so hard for us to write great titles?How to write clear and engaging hooks Opening the curiosity gap in your subject lines To number or not to number your podcast episodesAI and tagline generationSimple subject line and title formats to try And more! Contributor Quotes:"I love saying something outrageous that makes people stop and go. What did you say? One of my favorite headlines was for a carpet cleaning company, 'How to ruin your carpet in five easy steps.'" -  Lorraine Ball: Podcast Host & Marketing Coach "For my blogs, I write the material first, using a working title to direct the content. Often, I let an AI tool suggest a few titles, which I use to give me an idea." -Ralph Bender, Financial Advisor "I don't pressure myself to come up with it before I write the post or blog. I find that once I'm fleshing out the topic, those zingers come easier to me." -Beth Knaus, Copywriter"I use a simple test. Is it a single sentence that would actually come out of my mouth? ...it tells me what the product is, what problem it solves, and it sounds like me." - Chris LaFay, Website Design Agency & Podcast Host About Me (Let's Connect!) I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters. What is digital minimalism? How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries? What are the benefits of a screen-free day? Tips and tricks for your own screen-free challenge Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge And MORE!Resources & Links MentionedAmy Bolduc's Grounded in Maine Podcast Episode with Kelsey GreenPodMatch Platform (mentioned by Amy Bolduc) Cal Newport's Book Digital Minimalism Top-Rated Phone Lock Boxes (mentioned by Kelsey) About the Guest: Kelsey GreenSpeaker | Facilitator | Community Strategist Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection. Website Instagram LinkedIn Book Kelsey on YOUR PodcastScreen-Free Challenge Sign Up (FREE) About the Host, Emily Aborn | Small Business Copywriter From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️Email: [email protected]

Text Emily! Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. Inside this episode on Brand Messaging: Why we fall into the Tagline Trap What actually is Brand Messaging and why does it matter? How to have more fun with your mission, vision, and values The components of brand voice Messaging pillars that are rinse and repeat for content creation ease What's a brand positioning statementAnd more! Links & Resources Mentioned👉🏻 EXTENDED SHOW NOTES with Questions & PromptsRecommended Website Designer Page (NEW) Brand Messaging Guide: Service About Me & Contact InfoI’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! To Niche or not to Niche? It’s the question more often than we’d probably like it to be. That's the case for me anyway (no one puts THIS baby in a corner!) In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. Is it pronounced, "neesh" or "nitch"? What is a niche, really? What can a niche provide your business with? How can you grow by niching DOWN? How to niche by who you're not forNiching by transformation Niching by how you show up 9 More slightly unconventional ways to niche down And more! Individuals & Links Mentioned Vinnie Potestivo on LinkedIn Ande Lyon's Don't Be Caged By Your Age PodcastStephanie McLaughlin's The Big Four-Oh! PodcastAmy Bolduc's Grounded in Maine PodcastAbout Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! What if the secret to a better life and business is doing LESS?Not less of everything. But less of the wrong things.In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode. Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming with us into the New Year. We’re taking a good, hard look at where you can decide, eliminate, and do LESS to do better. How visual and digital clutter affects us 3 Quick digital decluttering actions 4 Simple ways to keep a cleaner inbox 4 Tab decluttering actions your browser is begging you for4 Things to unsubscribe from and unfollow 4 Ways to audit your calendar for the coming year Links & Resources Mentioned 👉🏻 EXTENDED SHOW NOTESAbout Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! “Our brains are sprinting while clocks stay still.” - Researcher, Helena GrieveIn 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification triggers a micro-adrenaline spike, speeding up neural clocks.In this episode, we get into leaning more analog in an ever-digitalized world as we examine our habits with all the pings, dings, screens, and scrolling. 3 Ideas for a slower, more peaceful life The myth of the dopamine detox and how to reset yours insteadThe 24-Hour Screen Free Challenge Small habits from digital to analog And more! Links & Resources Mentioned 👉🏻 EXTENDED SHOW NOTESFacebook post with Cambridge Study on TIME. Karen Kenney's Podcast Episode: Everything Old is New AgainAmy Bolduc's Episode with Kelsey Greene: Digital MinimalismHarvard Health Article: Dopamine Fasting: Misunderstanding Science Spawns a Maladaptive FadCleveland Health Article: Dopamine Detoxes Don’t Work: Here’s What To Do InsteadKelsey Greene's Screen-Free ChallengesKelsey Greene's Instagram Post About Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Every year teaches us something. (well, probably a lot of somethings). This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. How you do one thing is how you do everything. Deciding who you are and who you're becomingClear branding inspires confidence in who you are and who you're becoming No one person can be everything (including you)And more! Resources & Links MentionedKaren Kenney's Episode #338: You Must Be What You AreNew England Podcaster's Group Ande's Don't Be Caged By Your Age PodcastJess Mercier's Branding Website & Instagram Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)Danielle LaPorte's Quote on Branding: “Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "Don't Be a Stranger... Let's Connect!I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]

Text Emily! As you will hear in this episode, podcasting can change your life. Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. We get into: Niching vs. not nichingThe power of experimentation in your podcast and overall marketingWhy it's important to go beyond the downloads and metrics Repurposing in a new way will set you apart Collaborations are the game-changerMicro insights around audio, video, ads, and more The big WHY And so much more!Links & Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-reportCollaborative "About Me" post on Instagram Collaborative "Podcaster Wisdom" post on InstagramOne Stone Creative's State of Business Podcasting ReportPodMatch's Indie Podcaster's Industry Report New England Podcaster's Group PodMatch  About Me! I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Feeling tired? Drained? Run-down? Exhausted? Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty. I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life. The goal is to help you move from depleted to restored by listening to what YOU need most. Inside the episode: Why you might still feel tired even after getting a good night's sleep Dr. Saundra Dalton Smith's 7 Types of Rest: Emotional, Mental, Spiritual, Social, Physical, Sensory, and Creative How to incorporate rest into your everyday in simple but meaningful waysAnd more! Links & Resources MentionedShe Built This Podcast Episode with Dr. Saundra Dalton SmithThe REST Quiz - Which Type Do You Most Need? Dr. Saundra Dalton Smith's Book: Sacred Rest Karen Kenney's Storytime Hypnosis (one of my favorite forms of rest!) 👉🏻 EXTENDED SHOW NOTES About Me & How to Work Together I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]

Text Emily! Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:"I Love You" has become "luv u""Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought. In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks. Why small businesses matter for our communities Why small businesses need support now more than ever 4 Creative ways to show up for small businesses and creatorsExamples of giving them a platform Examples of resharing their content How to write a specific, stunning Google Review or LinkedIn rec (+) Commenting, engaging, and actually showing up because you care A shoutout to some of those who've made my year impeccable And more! Links & Resources Mentioned: The New England Podcaster's Group The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)Amy Bolduc's Instagram & Grounded in Maine PodcastBarb David's Instagram & Small Business Sweet Spot PodcastKristy Ouellette's Instagram & Talk Travel to Me PodcastAnde Lyons on Instagram & Don't Be Caged By Your Age PodcastMegan Doughtery's State of Business Podcasting FREE Report👉🏻 EXTENDED SHOW NOTES About Me & How to Work Together I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. Email: [email protected]