Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago

In this episode of Decode Sessions, we sit down with Rebecca Jago to explore how desire is meticulously crafted in the world of ultimate luxury spirits. From thoughtful curation to powerful narrative building, we explore how brands move beyond products to create myths, emotions, and cultural value. A conversation about storytelling as strategy, authenticity as currency, and why true luxury is never loud, but always unforgettable.

Episode metadata supplied by the publisher feed · Published Dec 23, 2025

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Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago

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This episode is 35 minutes long.

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This episode was published on December 23, 2025.

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