Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

from Ad Age Insider Hosted by Ad Age

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape. Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop. Dig deeper on the topics mentioned in this week's episode: ~Top marketing takeaways from CES 2026 ~Trending topics at NRF's Big Show 2026 ~5 tips for selling on TikTok Shop ~Track 2026 Super Bowl ads ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

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Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

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Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram. Sloqanım: Be Positive Sosial media hesablarım: Ələmdar Manafov INSTAGRAM və LİNKEDİN hesabı. Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world.

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How long is this episode of Ad Age Insider?

This episode is 27 minutes long.

When was this Ad Age Insider episode published?

This episode was published on January 16, 2026.

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