Decoding Jargon in Marketing

We are all guilty of using JARGON as part of a marketing, communication emails, meetings, presentations or in client pitches that we make. In marketing communication it's really important that your clients understand what it is that you're trying to say, what do you exactly do and how you're trying to help them solve their challenge. So it's really important to speak the customers language. But what happens when what you are trying to say is not understood by your clients?