PODCAST · business
The ConFuzed Show
by Mona
The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant. Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through marketing in solving business challenges. Julian is a professional videographer and communication consultant. He loves to ask the awkward questions but makes you super comfortable when you face the camera.
Episodes
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What do your favourite restaurant and marketing on social media have in common?
We all go to our favourite restaurant because we love the food they serve and the fantastic service they provide. What happens if that favourite restaurant starts talking to you only about their - state-of-the-art kitchen or the freshly painted walls or the new piece of art on the wall? They are…
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Juggling an active social media presence?
From coming up with ideas, creating content, posting regularly, to engaging and interacting as humanly as possible, not to mention keeping up with trends, Social Media is truly time-consuming! ----------- Listen to the full episode 🎧 The ConFuzed Show focuses on why marketing services are...
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Is social proof the gold standard for trust?
Social proof (feedback) doesn't happen on its own. Service providers have to be proactive in continuously understanding what works and changing what doesn't. ----------- Listen to the full episode 🎧 The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant...
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Why will marketing never be the same anymore?
In such an unpredictable year, marketing messages that helped and shared the purpose of “we are in this together” have become the new norm. Let’s embrace the changes that are shaping the way marketing is designed, planned and communicated. Listen to the full episode 🎧 of "Why will marketing…
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Unpacking story telling for social media
As a service provider, you might not be able to see what your story is. Stories are not necessarily always about the person/decision-maker of a brand. Your story is in your purpose and what problems your service is solving. When you dig beneath the surface of your day-to-day activities, a…
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What Everybody Ought to Know About One-to-One Marketing
Providing services by being more focused and aimed at a specific niche can help you tailor your story, talk about your client's issues and problems, and create an effective brand presence. ----------- The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal...
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Is social media your shortcut to fame?
Is the number of 'followers' or 'likes' the only definition of successful brands on social media? _______________ The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant. Apple iTunes – Subscribe…
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Build a Social Media Presence You Can Be Proud Of
Let's look at re-establishing what branding really is. A brand is an experience. It is how you experience a product or a service. We are moving into a service-oriented economy and a brand is a person's perceptions about your service or company. Ready to find out what makes you unique and build a...
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Sustainable brand building starts slowly but strengthens over time.
Quite often, we see traditional assumptions and metrics are applied to building a brand on social media. Providing expert professional advice is a profoundly complex service and has multiple stages shaped by the client's needs. In this episode of ConFuzed, we discuss how brands can achieve a...
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The desire to be definitive
Is it "yes" or "no" and the right answer mostly is "maybe". Storytelling has become a key part of marketing professional services. In this episode of ConFuzed, we discuss the increasing role of adapting and making progress within the changing digital landscape of how we provide services and do...
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Are we there yet?
Are we there yet? syndrome Marketing professional services on digital channels is an ongoing journey. We start with a sense of direction and often there is noticeable progress being made. But sometimes, it's harder to even start the ride and at other times, there is a sense of uncertainty that...
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What happens if your brand has no visible social media presence?
In a world saturated with likes, comments and status updates, your brand is invisible if it doesn't exist online. What does this mean for your business when all conversations and interactions are happening on these digital platforms? ______ The ConFuzed Show focuses on why marketing professional...
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How fear can sometimes paralyse marketing decisions
This week The ConFuzed #podcast brings you the topic of "fear." How fear can sometimes paralyse marketing decisions, but it can also help your business grow and stay relevant if used correctly.
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Time to UNLEARN
What are some of the outdated marketing strategies that business leaders can unlearn and move forward? Unlearning is a process that requires foresight. Decision makers within the professional services industry have to accept times have changed. Status quo is no longer an option. Businesses have…
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Rewriting marketing rules
Welcome to 2021 listeners. Last year we saw how brands adapted, recreated, and reinvented their communication. The raw and candid nature of communicating on social media with human touch made all the difference. It wasn't about perfectionism but simplicity at its best.
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Where do we go from here?
The twists and turns of 2020 have become a part of our existence. We have managed to do everything we could to make it work, from missed opportunities to creating new opportunities. So, where do we go from here? Let's reconnect our ideas and look past the present and keep moving forward in business.
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Embracing chaos
The year 2020 has been messy. But in this sense of madness emerged an urgency to develop new ideas, get into action, and leap forward. After the initial shock, it forced us to step up and make it work. Would you believe us if we said the future is chaotic? If yes, how should chaos be utilised in…
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Attention span vs Quality content
We have been told that we live in a world where attention spans are limited to merely a couple of seconds. But don't we tend to spend more time viewing/reading/liking or sharing content that we connect with? The question for brands is, should they be creating more quality content for their…
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Perceptions or reality? Who is in control of your brand?
Think about your brand. Do you have one? What emotions can you associate with your brand? What do people know about your brand? Does it exist on digital channels? What conversations are people having around your brand? Are you part of those conversations, or are they one-sided? Brands that…
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Help! I am drowning in content.
We are living in the information age. At any given time, we have access to more and more information that may or may not help our existence. A must-listen episode if you are a brand who wants to deliver your purpose and mission by sharing useful information. Creating thoughtful content, with...
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TALK HUMAN, GET REAL. Why do brands talk to themselves
The hardest part of a professional service brand is to communicate how different they are from other brands. Make sure their marketing doesn't sound the same as the rest of them, e.g., "We are experts in this field, over 100 years of experience, exceptional service, satisfaction guarantee, and so...
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All parts working together
When disconnected marketing strategies do more harm than good, the connection between your brand and the content you share on digital channels is important. As a service provider, if you have a website, social media presence and are consistently posting content based on what problem your service...
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Effective marketing = greater influence
In this episode, we talk about how a brand and its perception in the customer's mind create value in the long term. When marketing goals connect with business objectives, that's when 'Effective marketing = greater influence.'
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Desperate times call for desperate transformation
Desperate times call for desperate transformation. What is the mantra to market your brand on social media every day? To answer this, all a brand needs to do is answer the question, "What problem do we solve?"
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Is it possible to digitise professional services?
A fusion of people, processes, talent, technology, and data. In this episode, we discuss a new business model where technology/automation plays a key role. What happens when there are volumes of data, and the professional services industry's role is to decode value out of it.
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Clueless about soft skills?
They are not taught in any university. And are really shaped by personal habits, nature, nurture, time management, leading yourself, willing to change and accept new things......and your long term work opportunities depend on these human traits.
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Trust your team
Is this the end of 'water cooler/morning chai latte/coffee' conversations? What is the role of command+ctrl leadership style in this world of remote teams? Let's pause for a moment and understand the impact of the word 'remote' on our working lives.
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It is never too late to move in the right direction
Most well-established firms in the professional services industry are unprepared to market their brand effectively on social media. The pandemic has further hastened the need to be digital ready. Listen to this episode of ConFuzed and get some tried and true marketing strategies tips and…
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Inventing Authenticity
A common question often asked by our clients is how do we show we are authentic and the services we provide are different from our competitors. Being authentic is one side of the equation. Creating and sharing content that shares your business values, core knowledge of the firm and input from...
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How powerplay impacts brands?
When past information is no longer relevant to drive future decisions. Leaders in a well established professional services industry find it easier to rely on information they already know. Change forces us to question our strategies. Brands have to be aware of the not-so-smart short term choices...
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What is unique about your brand?
No two businesses are the same. Each is made up of a collection of very different individuals, which means your company missions, values, visions, goals, systems, tools, data, objectives, audience etc. will also be different. Is it then worth the time, money, or effort to simply replicate the...
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Multi-generational marketing
Creating content for an ageing population, thinking about your target audience and how to deliver professional services to them. Brands have to adapt marketing their services to be inclusive for all age groups and engage with them when, where and how they choose.
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Lockdown learnings
Brands activate their digital presence. Businesses are re-evalutating thier spend and allocating more resources towards their digital presence. Brands that have chosen not to stay silent are better prepared for growth on digital channels.
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Going nowhere fast
There is a sense of change in direction in most businesses now. Brands are thinking what and how to change. But these are still deeper decisions that will have an impact on the growth of the business in the future. Hear why strategy, vision and purpose still have a key role to play, despite the...
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Creating experiences in the service industry - Part 2
Providing services is different from goods and so is providing services with experiences. Many traditional professional service firms are failing to understand the concept of 'creating experiences'. It is still considered an after-thought and simply wrapped around existing services that are...
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Creating experiences in the service industry - Part 1
Providing services is different from goods and so is providing services with experiences. Many traditional professional service firms are failing to understand the concept of 'creating experiences'. It is still considered an after-thought and simply wrapped around existing services that are...
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Power of Promotion
What can brands do now to make the delivery part of their service more relevant to the times we are living now. Not necessarily changing what they do entirely but how they provide that service to their clients.
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Experiments in Marketing
Are people now more open to change and doing business differently? If yes, then the question is whether those though-leading individuals within professional services organisations are in a position to make that change happen?
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Shouty man in marketing
Do tune in for a good laugh and refresh your memory about the 'shouty man' and his approach to capture attention. What changes has social media brought in the world of professional services brands and how do they connect with their audience when "shouting ads" are a thing of the past.
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Showing up on social media Part 2
In part 2 of showing up on social media we take the topic further and talk about what can go wrong when brands are not able to humanise their approach to social media. When their messages are pushy, there is no thought given to who they are talking to and there is lack of empathy for their target...
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Showing up on social media Part 1
Humanising your business content and what story to tell people so they are interested in listening. The topic we discuss in this episode talks all about 'how business brands can absorb the concept of familiarity.
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Medium or message ? Where to say it or what to say?
A common approach to marketing professional services is – we need a website, we need a video, or we need a brand. This is a start however, but what a brand says on these mediums or channels is equally if not more important. Find out how it is more effective to start thinking about why, what to…
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What to do when you are caught up in indecisive marketing choices?
Not taking a decision is also a decision. The longer a business decision is put off, the longer it takes for the brand to establish and grow. We all are aware of the 'adapt, experiment and do' mantra. But a half-hearted approach also hurts the journey the brand takes.
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Ssupercalifragilisticexpialidocious........(unrealistic) Expectations
How the 'click and flick' definition of marketing success is unfit for your brand. The context, the target market and how the service you provide fits in to the world it operates in is inter-connected and impacts the success map of your brand.
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Crafting the right message for each stage of business
As time goes by what are the deeper thought processes a professional service brand has to think about? Firstly, what stage the business is at - Existence, survival, take-off, success, maturity? In other words, what do we stand for, where are we heading and what is our strategy? Most of these...
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Blind spots that exist in marketing professional services
Is your firm brave enough to put up their hand and say we need help in marketing our services to clients? What is it that makes traditional businesses so uncomfortable about change? Internal and external collaboration, diversity in thinking and a multidisciplinary approach to strategy has a...
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How to empower your clients
We are moving towards a more purpose-led world where brands need to be aware of ‘why’ they do what they do. What problem are they solving? A world where it pays to build long-term business relationships with our clients, not just for growth but also for being relevant. In this episode of ConFuzed...
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How marketing can help redefine professional services.
Currently most professional firms are in the “redefine stage” which is how to offer core services in a new way that makes it easier for people who use their services. The role of new age marketing is lot different from conventional marketing that most businesses in the professional services...
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Connecting with your customers
Why is it so important in this digital age? Professional services brands who regularly create digital content find it easier to share their solutions with their clients who are looking for information. Some questions to start with when creating content that connects with the needs of your target...
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Emerging from change
How to master the art of building a real brand presence on social media as a service brand? Professional services firms that are able to take up a continuous approach to building their social media presence are at an advantage. Effectively marketing professional services today require brands to…
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ABOUT THIS SHOW
The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant. Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through marketing in solving business challenges. Julian is a professional videographer and communication consultant. He loves to ask the awkward questions but makes you super comfortable when you face the camera.
HOSTED BY
Mona
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Frequently Asked Questions
How many episodes does The ConFuzed Show have?
The ConFuzed Show currently has 65 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The ConFuzed Show about?
The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant. Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through...
How often does The ConFuzed Show release new episodes?
The ConFuzed Show has 65 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The ConFuzed Show?
You can listen to The ConFuzed Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The ConFuzed Show?
The ConFuzed Show is created and hosted by Mona.
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