Decoding Marketing Impact – Zeke Camusio of Data Speaks

In this episode of Built to Scale: B2B Growth, we sit down with Zeke Camusio, CEO of Data Speaks, to explore how his company is transforming marketing analytics through AI-driven attribution models. Data Speaks specializes in helping businesses understand the true drivers behind their sales, enabling more informed and effective marketing decisions.Zeke shares insights into the challenges of traditional attribution methods and how Data Speaks addresses these issues by providing a more accurate and holistic view of marketing performance. We discuss the importance of breaking down data silos, the role of AI in modern marketing analytics, and strategies for building a data-driven culture within organizations.Whether you're a marketing professional, business leader, or data enthusiast, this conversation offers valuable perspectives on leveraging advanced analytics to drive growth and efficiency.Zeke Camusio's LinkedIn Profile: LinkedInData Speaks Website: https://dataspeaks.ai/