Decoding the C-Suite: Part 5 The Market

This is the final episode of Decoding the C-Suite, a five part miniseries from Recruiting Future about how leadership really thinks about AI, recorded with the leadership team at SmartRecruiters seven months into their acquisition by SAP. Three years into the AI boom, the marketing noise has never been louder. Everything is AI-powered and every vendor makes the same claims. In the final episode, Steve Hardy, who leads marketing at SmartRecruiters, is unusually candid about all of it: why he tells his own sales team to stop demoing, what he calls AI washing, why buyers should start with business priorities rather than features, and what actually builds trust with buyers and candidates alike. The series closes with the question that ran through every conversation: what does good leadership look like in an AI-driven world?