Deepfakes Are Not a Future Problem and That Should Concern You Right Now (AI Deepfakes Trust)

Andrew Miles Davis returns to his most popular talk format, breaking down the good, the bad, and the ugly of generative AI for marketers, content creators, and everyday professionals in 2026. The good covers what he calls the hesitation problem, explaining how AI removes the blank page and gives people something to react to rather than starting from nothing. The bad focuses on a point most marketers overlook entirely, that the algorithms shaping what content gets seen were never something anyone agreed to, and mastering them is now one of the hardest challenges in content marketing. The ugly goes straight to deepfakes and the collapse of trust online, arguing that this is not a future risk but a problem already causing real damage at speed. Subscribe to In AI Nutshell for a daily ten minutes of no-nonsense AI thinking built for people doing real work.