Deepica Mutyala Built Ulta's Fastest Growing Makeup Brand

Live Tinted founder Deepica Mutyala is on the Female Founder World show with Jasmine Garnsworthy. Deepica went viral in 2015 (way before going viral was a common thing) for a beauty hack, which landed her a gig on the Today Show. She quit her job and went all in as a beauty influencer, three years later launching the color cosmetics brand she always wished existed, Live Tinted.  Live Tinted has grown 174% year over year, raised $15M, is one of the fastest growing brands in Ulta, and sells one skin tint every three minutes—wow!  In this conversation Deepica shares what she would do differently starting a beauty biz from zero, her take on founder cancellations and mega exits, and the opportunities she sees for growing businesses today.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Deepica’s business: https://www.livetinted.com Deepica’s planner recommendation: https://www.planoly.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices