Defining AGI, Measuring AI Search, Agency Swirl Continues

from What It Means: A Forrester Podcast · host Forrester

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).

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This episode was published on September 18, 2025.

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