Defining and Building Client Loyalty

from Reinventing Professionals · host Ari Kaplan

I spoke with Susan Duncan, a law firm management consultant, who helps firms and lawyers develop more business through client service and loyalty programs, She is also the author of Building Enduring Client Loyalty: A Guide for Lawyers and Their Firms. We discussed how she defines client loyalty, the challenges to earning it, and strategies for solidifying stronger relationships with clients in a post-pandemic environment.

Episode metadata supplied by the publisher feed · Published Jun 2, 2021

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Defining and Building Client Loyalty

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