Definitely, maybe: predicting the future of sports prediction markets episode artwork

EPISODE · Jan 30, 2026 · 54 MIN

Definitely, maybe: predicting the future of sports prediction markets

from The SportBusiness Podcast

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning joins Catherine Davies to talk about the emergence of the predictive market sector as a potential game changer in sports sponsorship.Matthew Williams calls in from Mumbai to report on the latest trends in the Indian sponsorship market, while Jonathan Rest breaks down the latest developments at the Professional Fighters League as it adapts its format, calendar and ownership structure. Plus, a wearable tech spat at the Australian Open.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Glendinning, Matthew Williams, Jonathan RestEditor: Lumi Lehmuskallio Sources: 1. Polymarket surge continues with MLS deal2. NCAA calls out college sport prediction markets3. Kit supply deadline looms for Indian national team4. Knighthead, 885 up PFL stakes as founder Davis exits5. Oberlander takes COO role at PFL6. Tenfield strikes late to net AUF production rights7. Whoop wearable tech spat hits Australian Open  Hosted on Acast. See acast.com/privacy for more information.

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Definitely, maybe: predicting the future of sports prediction markets

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