Degrowth Part 2: Rethinking Growth for a Sustainable Future

With guest Richard Muscat of Radical, we uncover an exploration of the degrowth movement, its historical context, and its relevance in today's world. Understanding Degrowth: Historical Context and Modern RelevanceAlthough the term "degrowth" is relatively new, the ideas behind it have been around since at least 1972, when researchers first published work on the limits to growth. This seminal work highlighted the unsustainable nature of continuous economic expansion and the finite resources of our planet.In today's society, the relevance of degrowth is more pronounced than ever. The traditional metrics of success, such as Gross Domestic Product (GDP) and company growth rates, often lead to unsustainable practices. Richard emphasizes that degrowth is not about shrinking economies or reverting to a pre-industrial state; rather, it is about re-evaluating how we measure success and focusing on what truly adds value to society.Also covered are:The Problem with Unchecked Corporate GrowthThe Principle of "The Polluter Pays"Voluntary Measures vs. Systemic ChangeShifting Perceptions About GrowthThe Role of Businesses in Degrowth The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.  Becausing addressing business stewardship climate risk and leadership together is in the highest good for all.  Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.