Deixar na Mão do Cliente a Decisão do Nome? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Pergunta deste episódio: "Quando crio um logo eu criou apenas um modelo. Quando crio o nome de uma empresa, também crio apenas um nome. Quando desenvolvo uma identidade visual, apresento apenas a versão que acredito ser a mais adequada. Por que designers se sujeitam a criar dezenas, ou centenas, de modelos de logos, nomes de empresas e identidades visuais se eles são contratados para pensar e criar a solução ideal? Por que deixar na mão do cliente a principal decisão? Qual base teórica teria um cliente para saber qual nome, logo ou identidade visual é a mais adequada para o seu negócio/marca?" Eliezer Cardoso de Souza - Criciúma/SC _____ LINK CITADOS Armadilhas e Mitos do Naming http://brandster.com.br/p/mitos-riscos-e-armadilhas-do-naming Curso online NAMING LIKE PRO http://brandster.com.br/p/curso-online-de-naming _____ music by audionautix.com

Episode metadata supplied by the publisher feed · Published Mar 28, 2019

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Deixar na Mão do Cliente a Decisão do Nome? - Brandster | Brandcast

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