Del post suelto a la estrategia: el nuevo valor de los influencers

from El podcast de eventoplus · host Grupo eventoplus

La figura del influencer ha llegado para quedarse y en eventos, cobra más sentido que nunca. Partiendo de la base de que son una figura que ofrece un punto de vista en tu evento para sacar rendimiento fuera de él, el caracter aspiracional que le atribuye se nutre del FOMO, de su comunidad y de los valores que se le atribuyan a su figura. Para explorar las características de esta herramienta tan valiosapara tus eventos y comunicación, hemos hablado con Garbiñe Abásolo, de Thinketers y Rocío Centeno, de Havas PR.

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This episode is 39 minutes long.

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This episode was published on April 20, 2026.

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