Delegating to Scale: Patrick Burns on Finding Your Zone of Genius | #24

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street.   Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings.   Contact Information Patrick Burns – Patrick Burns Co. Website: https://www.patrickburns.co/ LinkedIn: https://www.linkedin.com/in/patrickburnsco1/ Instagram: https://www.instagram.com/patrickburnsco/ Twitter: https://x.com/patrickburnsco   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/ Want press / podcast / TV features? Visit wefeatureyou.com Chapters (00:00:00) - What would you do to grow your business faster?(00:00:35) - The Entrepreneurs Logbook Podcast(00:01:43) - What Would You Do To Build Your Startup From scratch?(00:03:17) - How To Get a Lead Out of Your Campaigns(00:05:23) - Cold Outbound vs. Outbound(00:06:38) - How to Create Content That Drives Results(00:10:21) - How To Structure Your Outbound Campaigns(00:12:03) - How to hire the right talent with AI(00:14:47) - How To Market Yourself to the Technology Industry(00:16:37) - Lead Generation: The Outbound Side