Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

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This episode is 37 minutes long.

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This episode was published on January 16, 2025.

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Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service. Here are the key talking points from the episode: Strategic brand partnerships announced at CES Future vision for travel technology and experience Balance of innovation and human connection Marketing leadership insights and career evolution The importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jan 16, 2025

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Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

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