Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.The CPG Guys welcome Kate Garner, SVP of Marketing for Demand Accelerator at PepsiCo.Follow Kate on LinkedIn at: https://www.linkedin.com/in/kate-garner/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/Follow PepsiCo online at: http://pepsico.comHere's what we asked Kate : Take us through your career journey from University of Wisconsin to a career in brand marketing at the one of the world's most beloved beverages PepsiCo?What leadership attributes have served you well over the years and championed your career success?A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?Talk to us about your involvement over the years with demand accelerator and what is pepviz?Business has changed again over the last 6 months, how are you adapting to driving demand and consumption in a marketplace where consumption has slowed down??The role you have in marketing leadership is anchored on refreshing beverage satisfaction for consumers. How do you help drive this to deliver for your consumers and retail partners?What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.