EPISODE · Apr 29, 2021 · 22 MIN
Demand Creation vs. Demand Capture
from B2B Growth · host Sweet Fish
As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial.
What this episode covers
As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial.
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Demand Creation vs. Demand Capture
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