Demand Gen Reimagined - Sandra Rand - Hard Corps Marketing Show #214

It is time to switch up your demand generation marketing! From webinars to gated content, there are unseized opportunities to personally connect with customers. A Marketing Leader, Performance-focused Digital Marketing Professional, Director of Marketing Communications at Thrasio, Sandra Rand, discusses how to drive volume through demand generation and digital marketing.   Takeaways: Get out of your comfort zone! Look at the bottom of the funnel for if your customers are converting at a place you want them to or if they are high quality leads. To connect with people there needs to be community around your content. Stop hiding behind forms! Create some serious value that is not a trade off for a lead number. Do not be afraid of opening up Q&As on webinars. Most people come with one main challenge they need guidance on. Make it a multichannel experience. When creating more content don’t follow what everyone else is doing. Make it more raw and conversational in order to drive engagement and community. Career advice: Trust your gut.   Links: LinkedIn: https://www.linkedin.com/in/sandraproulxrand/ Thrasio: https://www.thras.io   Busted Myths: The Demand Gen playbook is tired! It is time to get creative and rethink how you engage with your buyers.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/INZAanhuanM