Democratisation of Racing, Prize Money, UTMB Business Model, Lecka Update

Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions?Is the UTMB Prize Money high enough? Or justified giving it is a small organisation?Is the internet democratising racing and it doesn't matter anymore if you are first or 1000th to become famous?It all comes down to storytelling.Also, a quick update on Lecka's expansion to the US and Markus' learnings operating in that market.And, Ned is launching a book. Called, guess what, One More K!www.getlecka.comhttps://thesalesmovement.co/