PODCAST · health
One More K
by Markus Gnirck
Your weekly show bringing you the latest news, insights, and chatter from the world of trail and ultra running, hosted by Ned Phillips and Markus Gnirck. As passionate entrepreneurs, investors, and trail runners themselves, Ned and Markus delve into the latest business stories in this fast-growing industry. They invite fellow entrepreneurs and business executives to provide behind-the-scenes insights. A show dedicated to exploring the business side of endurance sports.
Episodes
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Will Trail Running Be Part of 2032 Olympics? with Alex Ang
We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association. Alex gives us the latest insights from the Singapore and Asian trail running scene. In short, a lot is happening and young talent is emerging! He talks about his journey from...
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Will Trail Running Evolve Into a ‘Triathlonification’ or Die Technical Racers?
n this episode, we take a wild run through the ever-evolving world of trail running, guided by none other than the legendary Killian Jornet. Imagine trail running at the Olympics—yes, you heard that right! We explore how this could transform the sport from a rugged, mud-splattered adventure into…
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From Conflict Zones to Ultramarathons: Jacob's Journey
In this episode, we delve into the fascinating journey of Jacob Zocherman, a photographer who transitioned from aspiring doctor to capturing the raw emotions of conflict zones and ultramarathons. (He is the one behind the famous Jasmine Paris image) Jacob shares his experiences of working in...
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Drugs, Teams and 200M Racing
Ned and Markus explore the rise of 200-mile races and the impact of social media on the sport’s growing mainstream appeal. They compare shoe brands to F1 teams, discussing how professional team dynamics and a new era of collective competition could redefine ultra running’s future. The…
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Rodrigue Hauwaerts - 18 year old HOKA Athlete in China
In this episode, we explore the inspiring journey of Rodrigue Hauwaerts, an 18-year-old HOKA athlete based in Guangzhou, China. Rodrigue shares his transition from obstacle course racing to trail running, his rigorous training in Kenya, and his aspirations in competitive running. The discussion...
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Strava 2025 Yearly Report Analysis & IPO Talk
In this episode of the One More K podcast, hosts Ned and Markus delve into the evolving landscape of fitness technology, with a particular focus on Strava's role in the running community. They discuss the app's potential IPO and the implications of its business model, which currently relies…
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Overcrowded Events & Nature Sets a Limit
In this episode of the One More K podcast, hosts Ned and Markus explore the dynamic landscape of running, focusing on the recent surge in marathon participation and the challenges it presents. They delve into the complexities of organizing large-scale events, discussing issues like overcrowding…
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Will Trail Running Be Part of 2032 Olympics? with Alex Ang
We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association. Alex gives us the latest insights from the Singapore and Asian trail running scene. In short, a lot is happening and young talent is emerging! He talks about his journey from...
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Democratisation of Racing, Prize Money, UTMB Business Model, Lecka Update
Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions? Is the UTMB Prize Money high enough? Or justified giving it is a small organisation? Is the internet democratising racing and it doesn't...
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Does Backyard have its UTMB Moment? With Stephanie Gillis-Paulgaard
Stephanie is part of the core team of the Backyard Ultra World Championships. She is responsible for storytelling, brand management, and overall communications. Hence, she has seen the crazy growth, also behind the scenes, of this race across the world. Tune in to episode 55 to find out if…
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Latest Assessment of our Industry (Hoka, Athlete $, China, UTMB)
Ned and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on. They have a go at: - Hoka revenue growth slows down - Athletes make 6-figure salaries - China limits the number of road races - UTMB...
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Ned's Backyard Ultra World Championship
After a 10-month nap (or was it a taper?), we’re finally back with a new episode! This time, Ned’s wildest dream came true — he made it to the Backyard Ultra Individual World Championships… in Laz’s actual backyard! And he didn’t just show up — he absolutely smashed his personal record by 12…
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2024 in Review & One More K Business Awards
We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running. Also, we hand out the One More K Business Awards (voted by us) in various categories. Tune in to hear who made it on our list. Timestamps: (01:25)...
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Reinventing Running Shoes: How Zen Running Club is Leading the Sustainability Movement
Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with...
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Celebrating 50 Episodes: Ultra Insights, AI Coaching, and Robot Races
Episode 50 of One More K is a milestone celebration for Markus and Ned, reflecting on the journey from starting out to becoming an “ultra-marathon” podcast. They revisit key themes from past episodes, like the evolving business of trail running, the passion behind ultra-endurance athletes, and…
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Foam, Fuel, and Fashion: Jonas Jacquet on the Future of Running
In this One More K episode, Jonas Jacquet, co-founder of Sporthunger.de, shares his journey from finance in Asia to building a top German endurance nutrition platform. He dives into why he returned to Germany, the gap he saw in high-quality sports nutrition, and how Sporthunger bridges that gap...
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Short, Fast, and Thrilling: How SuperTri is Changing the Game with Michael Dhulst
Markus and Ned sit down with Michael Dhulst, co-founder and CEO of SuperTri, to talk about shaking up the triathlon world. Michael shares his journey from working at Volkswagen in China to launching SuperTri, a short-course triathlon league that’s built for athletes and spectators. Compact…
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Building Asia's most successful trail racing team, with Ryan Blair
Ryan Blair, one of the OGs of trail running in Asia, takes us on a wild ride through his journey. From organizing adventure races in the 90s to building Asia’s first professional trail running team, Ryan shares how he turned passion into purpose. Whether it’s pulling off events against all odds…
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From Ski Slopes to Ultra Trails: The LEKI Story with Michael Brechtelsbauer
Markus and Ned sit down with Michael Brechtelsbauer from LEKI, the legendary pole brand that’s been helping adventurers tackle mountains, trails, and everything in between for over 75 years. Michael dives into LEKI's backstory, from a WWII refugee’s dream of building better gear to becoming a…
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Trail Running, Memes, and Rap: Ruairi Moynihan on Building Trail Gangstaz
Yo, it’s One More K, Markus and Ned, With Ruairi on the mic, here’s what he said: Teacher turned runner, now trail scene king, Reppin' Trail Gangstaz, where the memes do their thing. He’s raced in Vietnam, from mountains to heat, Coaching young guns, keeping ‘em on their feet. Memes got the…
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Balancing Business, Health, and Ultra-Endurance: Joao Andrade's Road to One Hundred Group
In this episode, Joao Andrade, co-founder of One Hundred Group, discusses his remarkable journey from biotech and health tech entrepreneurship to launching a global trail running series. Joao opens up about two life-changing incidents: a bout with dengue fever and a heart arrhythmia during a…
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10-minute meditation for runners with Markus
This is a special episode in which Markus shares some thoughts on how meditation has benefited him during ultrarunning. He invites you to a 10-minute simple breathing exercise focused on breathing through the nose. Meditating is training the mind's muscles. Ultra running is a mental game. Include...
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Races, Rest, and Running Scandals: Ned and Markus on Backyard, Meditation, and Coaching
This week, hosts Markus and Ned banter through their current challenges—Ned’s backyard ultra race and Markus’ upcoming 10-day Vipassana meditation. Ned hilariously reflects on the absurdity of his running life, having completed 26 marathon-plus runs this year despite feeling underprepared for his...
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Building Vietnam’s Epic Trail Races with David Lloyd
In this lively episode of the One More K Podcast, hosts Markus and Ned welcome David Lloyd, the man behind Vietnam’s thriving trail running scene and Topas Trail Series. From his early days of exploring the rugged Welsh mountains to creating Vietnam’s first major trail races, David shares the...
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Trailblazing in Asia: Sabrina de Nadai on Expanding UTMB and Insights into China
In this episode of the One More K Podcast, hosts Markus and Ned sit down with Sabrina de Nadai, a trailblazing figure in Asia’s trail running scene and the director of UTMB Asia. Sabrina shares her unique journey from a corporate career at L’Oréal to becoming a key player in the region’s trail...
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Natalie Dau On Setting a 1,000km World Record, Ultra Marathons, and Mental Resilience
Send us a textIn this episode, Markus and Ned welcome ultra-endurance athlete and social media influencer Natalie Dau. Known as "Rockstar Arms" on Instagram, Natalie shares her journey from corporate IT marketing to becoming a leading figure in the ultra-running community. She discusses how she...
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Building BIX: Focused on Product and Steady Growth (feat. Vlad Ixel, Elite Runner)
Send us a textIn this episode, Markus and Ned welcome elite runner Vlad Ixel, a trailblazing figure in the endurance sports community. The conversation begins with Vlad's impressive racing history, where he shares his journey from his early days to becoming a dominant force in ultra-running. The...
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Deeper UTMB Reflections, How to Deal With DNFs, Kilian’s Alpine Connections
Send us a textWow, UTMB is over but there is still so much to talk about. Some time has passed since Vincent crossed the finish line in Chamonix, so Ned and Markus reflect a bit more about the past 10 days.Ned is having a grumpy uncle day, so he is let loose to provide some juicy comments on...
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UTMB Day 5 & 6: CCC & UTMB Results, DNF Rate, Stats and UTMB Tourists
Send us a textWe are wrapping up this super intense UTMB Week in Chamonix. Markus is back in Germany, has a 0.0% beer and is discussing the CCC and UTMB results with Ned who tunes in from Los Angeles. CCC saw some great running by Hayden Hawkes, Peter Frano and Adam Peterman. Toni Mccan pushed…
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UTMB Day 4: Kieren (Team India), Xavier plays piano, Nhon (Kilomet), Hienka (Team Vietnam), OCC Results
Send us a textWhat a day at UTMB. Day 4 is in the books. We bumped into some great people at the Expo and even got to hear a legend play piano. Kicking off with the OG of trail running in India: Kieren D’Souza. He has spent the last few months in Chamonix to prepare for his 2nd CCC and is excited...
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UTMB Day 3: Valentin (Kailas), Sabrina & Mengmeng (UTMB Asia), Stingray (T8), Sunmaya (Kailas)
Send us a textAnother great day of UTMB is done. It is getting busy. Chamonix is buzzing. We caught up with some of the people in the One More K community to bring this festival closer to you. We are starting with Valentin Orange, film maker and part of Kailas, who is doing 100miles this weekend....
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UTMB Day 2: Florian (CEO UTMB), Fuzhao (Hoka China), Affindi (Suunto Malaysia), Sam (Kailas), Jonas (sporthunger.de)
Send us a textTune in for day 2 at the UTMB festival in Chamonix. We have been interviewing many different people to give you the real stories from the French Alps town.Starting with Florian Lamblin, CEO of UTMB International, who gives us a few minutes of his valuable time. He takes us through…
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UTMB Day 1: Hau Ha Interview, Expo Impressions, Business Rumours
Send us a textDay 1 of the UTMB 2024 in Chamonix is already over. Here is your uncensored, personal take on the first day of this trail festival.Markus interviews Hau Ha, Vietnam's best runner, who is competing on CCC (100km). She is confident, she is excited, she is calm. And she is cooking her...
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Leadville100 Race Review, UTMB 2024 Preview & Predictions and UTMB Kopi Tiam
Send us a textNed and Markus are back as the show besties and chat about the correlation between business success and doing endurance sports. Do public companies perform better when the CEOs are endurance athletes? They review the Leadville100 race and discuss the non-binary category. Is that…
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Going the extra mile to train resilience and suffering, feat. Salomon Wettstein (Ultra Runner & co-CEO Synpulse8)
Send us a textMeet Salomon Wettstein, one of Hong Kong’s best ultrarunners and co-CEO of Synpulse8. Salomon champions putting in the hard work and meticulous planning to achieve greatness in ultra racing and business. That made him a very successful runner who finished the super tough Hong Kong 4...
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The Story & Vision Of HYROX, feat. Christian Toetzke (CEO & Founder)
Send us a textMeet Christian Toetzke, the Founder & CEO of HYROX, the fastest growing fitness racing event in the world. They started in 2017 in Hamburg, Germany, managed to navigate through COVID-19, and since then have taken over the fitness & endurance world in no time. Christian has a...
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E29: John Ellis (T8 Founding Story, Scaling A Gear Brand From Hong Kong)
Send us a textWe are joined by special guest John Ellis, founder of T8, ultra elite runner and commodities trader by day. He takes us through the 8 year journey of founding one of the leading Asian sport brands out of Hong Kong - T8. From having an epiphany during a painful run in Hong Kong, he…
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E28: Grant Giles (Triathlon & Ultra Coach, Performance Through Mental Training)
Send us a textMeet Grant Giles, one of the most thoughtful and holistic elite ultra performance coaches you will meet. Also dubbed the ‘Buddha of Endurance’, Grant takes us through his unique approach of achieving endurance excellence by focusing on mental training. Over decades of practice with...
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E27: Romain Jean De Dieu (Uglow Story, Hoka Collaboration), Hardrock 100
Send us a textJoin us for this incredible story of Romain founding Uglow and Uglow Sports in 2011 in Hong Kong. He had a vision for starting a high end outdoor sports fashion brand that would become the first one to have 100% stitch free garments. Romain shares authentically how he struggled...
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E26: Valentin Orange (Filmmaker, Elite Athlete, Story Teller)
Send us a textWe are joined by Valentin Orange, Vietnam’s best trail runner and now French based athlete and filmmaker. He talks us through his journey from working in the tourism industry to becoming one of the most talented photographers and videographers in this fast moving trail and ultra...
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E25: Western States Recap (Athletes, Trends, Numbers), UT Singapore, Marathon Du Mont Blanc
Send us a textIn this week’s episode Ned and Markus dive into the Western States Race. They discuss business trends, key sponsors, guerilla marketing techniques and how the US and Asia are starting to connect more. They also break down the times of the female and male race, the fun facts, and the...
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E24: Western States 2024, Founding of Kailas, Financial Comparison of Salomon / Merrell / Hoka / On
Send us a textNed and Markus are going through the latest news in the world of trail running. Lazarus Lake has stopped his adventure to cross America, the Sky Race series saw some African runners win and Southeast Asia had its first Trail Running Cup. Plus, a deep dive into the male and female...
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E23: Kris Van De Velde (Asia Trail Master), Asian Trail Trends, China Spotlight
Send us a textKris Van de Velde is the founder of Asia Trail Master, the number one event series of trail running in Asia. Now coming to its 10th edition, Kris and Asia Trail Master have been instrumental in building up the community in Asia. He joins us on the show to share insights of the last…
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E22: Comrades Marathon, Kilian’s Input on Ageing, Ned’s & Markus’ Life Lessons
Send us a textA very personal episode where Ned and Markus share their lessons that they acquired through running and how they applied them to their business ventures over the years. Valuable insights in how to connect two different worlds into one and keep learning throughout life. Fantastic...
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E21: Tioman Ultra, UK & VN Backyards, Spring Energy Update, Brand Squiz
Send us a textA highly energetic episode covering the latest news in the ultra and trail community. Hau Ha winning Tioman Ultra in an extraordinary effort, Suffolk Backyard is still happening and the Vietnam Backyard took place over the weekend. Discussing the latest news of the Spring Energy Gel...
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E20: Ewegene Tan (Ironman acquires MMTF), Zegema & Kilian, Natalie Dau
Send us a textSpecial guest Ewegene Tan is returning back to the show to share the exciting news of Ironman Asia / UTMB Group acquiring his race ‘Malaysia Mountain Trail Festival’. He digs into the last 2.5 years of due diligence, into what it means for the Malaysian community and what is/is not...
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E19: Guim Valls (MUDE Sports Running Team, Hau Ha), Spring Energy, TrailCon
Send us a textSpecial guest Guim joins us to share more about the founding of MUDE Sports, scaling it from Vietnam to the world, MUDE’s philosophy to be eco-friendly and not fast fashion, MUDE’s running team, his story of discovering Vietnam’s top talent Hau Ha, plans for Hau in 2024/25 and where...
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E18: JP Alipio (OG Philippines Trail Running, Cordillera Mountain Ultra), Sufiya Sufi World Record, Transvulcania, Cocodona 250
Send us a textSpecial guest JP Alipio is the founder of Cordillera Mountain Race and Cordillera Ultra Challenge in the Philippines, an ultra runner himself and one of the key people in the Philippines’ trail and ultra ecosystem.He is shedding light on how the trail community came about, the...
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E17: Ned’s 100M+5K run, Amazean by UTMB, Dead Cow Gully, Lazcon, Cocodona 250
Send us a textMarkus’ and Ned’s passion for track Tuesdays, Ned’s insights from his 100M+5K run, going through the results of the Amazean Jungle Thailand by UTMB race (Hau Ha, Vanja, Sange Sherpa, Nhon Do), Sam Harvey winning the Dead Cow Gully but missing the world record, Lazcon update…
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E16: Mt Fuji 100, Canyon by UTMB, GTWS, WALMSLEY Review, Hoka Financial Dig
Send us a textLots of news to cover this week. Courtney crushing it at Mt Fuji 100, Golden Trail World Series moving to China, Katie Schide winning Canyon Endurance by UTMB and a harsh review of the WALMSLEY ‘documentary’ (aka Hoka & Wahoo advertisement). Followed by a quick financial analysis of...
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ABOUT THIS SHOW
Your weekly show bringing you the latest news, insights, and chatter from the world of trail and ultra running, hosted by Ned Phillips and Markus Gnirck. As passionate entrepreneurs, investors, and trail runners themselves, Ned and Markus delve into the latest business stories in this fast-growing industry. They invite fellow entrepreneurs and business executives to provide behind-the-scenes insights. A show dedicated to exploring the business side of endurance sports.
HOSTED BY
Markus Gnirck
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