Demystifying The Franchise Business Model + The Biggest Challenge in Franchising 2023 with Special Guest Louise Harris

In the premiere episode of "Franchise Factor", hosts Andras Tasi, CEO and Co-founder of Esemdee and Paul Waite, CEO of the Aspen Waite Group introduce themselves and their backgrounds in the franchise industry. They outline the show's structure, which includes segments on franchise brand spotlights, guest interviews, educational content, and digital marketing advice.The episode dives into the franchise model, discussing its advantages, challenges, and why it appeals to entrepreneurs.A key segment features an interview with Louise Harris, where they discuss the biggest challenge in franchising in 2023. Louise Harris is a seasoned professional in the franchising sector, having begun her journey in 2006 as a franchisee. In 2010, she transitioned into the role of a franchisor, initiating the acclaimed Wilkins Chimney Sweep franchise. A staunch supporter of ethical business-format franchising, Louise has held positions on the board of the British Franchise Association and various committees. Currently, she spearheads Franchise Projects, undertaking essential operations for franchised businesses to ensure they adhere to ethical franchise guidelines.The episode wraps up with a recap and a preview of the next episode, which will feature Julie Taylor, the director of Runo Franchising, discussing franchisee recruitment and due diligence. The next episode is scheduled for the 11th of July.Contact Franchise Factor• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr  • Tweet us at , @FranchiseFctr• Email us at [email protected] Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd