Denise Woodard (Partake Foods) on Food Allergies, Motherhood & Building a CPG Brand from Scratch

This week on We'll Sleep When We're Dead, we sit down with Denise Woodard — founder and CEO of Partake Foods, the allergy-friendly snack brand you'll find in grocery stores nationwide. Denise spent a decade at Coca-Cola working on brands like Honest Tea before her daughter Vivian's food allergy diagnosis pushed her to leave corporate America and start Partake Foods from her apartment (she got an eviction notice over the shipping boxes).We talk about what it's really like managing food allergies at school and birthday parties, the exhausting early days of startup life while working full-time and raising a toddler, and why she gave her longtime nanny equity in the business. Denise also shares her honest take on work-life balance as a founder and mom, her non-negotiables for staying sane, and the Partake product — allergen-friendly graham crackers — that almost never made it to shelves.If you're a mom thinking about starting a business, navigating food allergies with your kids, or just need proof that it's never too late to build something of your own, this episode is for you.In this episode: • Denise Woodard's journey from Coca-Cola to founding Partake Foods • Managing food allergies in young kids: school, birthday parties, and building confidence • Startup life as a mom: sacrifice, burnout, and asking for help • Why she gave her nanny equity in Partake Foods • Advice for moms considering entrepreneurship • Rapid fire: non-negotiables, favorite Partake product, and weeknight dinnersFind Partake foods @partakefoods and https://partakefoods.com/Email us at [email protected] Partake Foods | Food Allergy Mom | Female Founder | Startup Story | Working Mom