EPISODE · Jun 1, 2022 · 19 MIN
Der Kampf um Aufmerksamkeit
from Creating Relevance · host WCG Creating Empowerment
Durchschnittlich verbringt ein Deutscher vier bis fünf Stunden pro Tag im Internet. Egal ob für private Zwecke oder berufliche Angelegenheiten, die Informationssuche spielt sich über das Netz ab. Klassische Informationsquellen werden kaum noch genutzt. Doch die Auffindbarkeit im Web und das Hervorstechen gegen Wettbewerber verlangt intensive Arbeit von Unternehmen.
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