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EPISODE · Jun 11, 2026 · 12 MIN

Desaparecer

from Observo Logo Existo · host Marcelo Costa

Instagram Ninguém decide abandonar as coisas boas. Elas escorregam-nos das mãos enquanto juramos que voltamos amanhã. Estudo principal: Lally, P., van Jaarsveld, C., Potts, H., Wardle, J. (2010), "How are habits formed: Modelling habit formation in the real world", European Journal of Social Psychology. Link: https://onlinelibrary.wiley.com/doi/10.1002/ejsp.674 Estudo de apoio: Polivy, J. & Herman, C.P. — investigação sobre "counterregulatory eating" (o efeito que-se-lixe / what-the-hell effect) em dieters; o paradigma clássico do batido + gelado. Nota sobre os 21 dias: o mito vem de Maxwell Maltz, cirurgião plástico, no livro Psycho-Cybernetics (1960) — observação informal, nunca foi um estudo.

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Desaparecer

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