Design Can Explore trends

Episode 170 of the Design kan… En branding og design podcast podcast, hosted by AM Copenhagen, titled "Design Can Explore trends" was published on February 27, 2026 and runs 44 minutes.

February 27, 2026 ·44m · Design kan… En branding og design podcast

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Summary

In this English edition of Design Can, Kristina May speaks with trend consultant Els Dragt about something many organizations overlook: that strategic direction begins with observing the world, not guessing solutions. The conversation centers on trend research as a method. First, you spot signals, then you analyze patterns, and finally you apply the insights strategically. It sounds simple, but in practice the sequence is often reversed. The episode is a reminder that design, strategy, and innovation become stronger when we understand the changes around us before we react to them.Guest: Els Dragt, trend consultantHost: Kristina MayProduced by: Yours Only Media

Episode Description

In this English edition of Design Can, Kristina May speaks with trend consultant Els Dragt about something many organizations overlook: that strategic direction begins with observing the world, not guessing solutions. The conversation centers on trend research as a method. First, you spot signals, then you analyze patterns, and finally you apply the insights strategically. It sounds simple, but in practice the sequence is often reversed.

The episode is a reminder that design, strategy, and innovation become stronger when we understand the changes around us before we react to them. Guest: Els Dragt, trend consultant Host: Kristina May Produced by: Yours Only Media

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