Design Can - Portrait, Paula Scher

She is one of the most influential graphic designers in the world and Partner at Pentagram. Paula Scher has left an untenable imprint in the design industry - from designing Boston’s album cover to developing the brand identity of the Museum Of Modern Art and Tiffany & Co. In this episode of Design Can Kristina May talks to her about the ethical dilemmas of impactful design, the intricate dance between art and design and the principles that have shaped Scher's career.  We also cover: A key challenge that many designers face today How to balance craftsmanship and new technology Changes in the design industry and the latest change due to AI How to handle set-backs and design failures