Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal. Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consulting and design firms, as well as a corporate background stateside at Morningstar Farms and Dean Foods, Simon has firsthand experience in one of the strongest and resilient industries that create household names. With over 15 years of experience, Simon directs a talented group of forward-thinking designers and brand strategists as the Chief Creative Officer for Perspective:Branding (www.perspectivebranding.com), one of the California Bay Area’s most underrated and independent strategic design consultancies. His design work has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos’ Quest, as well as Graphic Design USA’s American Package Design Award for both Doritos and PLEO. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.