Design Goals

In this Episode: * One of the reasons to have design goals is to rank priorities. * Having your priorities set early on saves you time and money down the road. * Design goals example with the Porsche GT 3RS. * Your design goals should show what your target market values. * Designing for use case scenarios. * Shipping considerations and design. * We have people rank and prioritize their design goals. * Be crystal clear on the reasons for building your product before you begin. * We push people through design exercises to avoid mistakes and foster common goals. * Based on market intel you may need to change your priorities. * Iterative design. * Thinking about your design priorities up front. * We built the incubator and podcast to have these real conversations. * Whenever you say, "I know this is a problem, but I will fix it later", you better fix it now. * Prioritize what matters to you and your customers. This drives good design. * You need more unbiased perspectives trying to get to the same goal. * Your cost to develop and prototype is 2 to 10 times higher than your product at scale. * Injection molding as an example. * Start with the goals of your use case scenario. * Design goal example with T's integrated suspension. * You start with yourself then you must move beyond yourself. * Feature benefit mapping is a fluid process based on use case.