DESIGN HOTELS - Why hotel collections are pursuing digital guest experiences

In this episode we speak with Simon Schwitallik, Director of Commercial Strategy and Analytics at Design Hotels to discuss the trends in defined hotel collections and the importance of a tech stack to deliver digital experiences that match the hotel ethos and style. With an abundance of hotel collections,  curated by those passionate by a certain theme whether it’s luxury, independent, eco, spa and wellness or design - properties need to ensure they represent the soft umbrella brands that deliver them bookings and business. We discussThe trends in hotel collectionsThe development of the design hotel categoryThe importance of techAnd digitalising experiences.  Design Hotels represents and markets a curated selection of 300+ independent hotels in over 60 countries worldwide. Since 1993, Every single hotel carefully selected based on a range of criteria to guarantee guests a unique hotel experience. More than a collection of hotels, the company is a collection of stories.designhotels.comListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/