Designing a brand to swim against the current and stand out. Ben Baker

The power of a developing your brand with Ben Baker ​ Ben Baker - author, keynote speaker, and consultant - helps develop stories for clients in compelling ways. Every brand (personal or company) needs a unique story that should engage their audience, draw them in, and help them understand the value of the brand. Ben’s job is to help us find that story and tell it in ways that are compelling, authentic, and memorable. In this show, we cover the essential characteristics of a great marketer and how we, as a brand, can use our story to stand out. Here's what we cover. Here's what we discuss in this week's show:​​​​​​​​​​​​​​​​​​ When people ask Ben what he does, how does he like to reply? Are comparisons and our easy access into the world of other people putting pressure on today's worker? “Who I am as a person, and who you are as a person, should not be determined by the things in our lives.” For many, do things define their brand? What does the future look like for personal branding? "Why fit in if you were born to stand out," Dr Suess. Is it getting harder to swim against the current and stand out? Growing up, Ben was expected to sit at the table and converse with the friends of his parents. Why does he believe this is valuable? Why do we continuously get disappointed by companies and salespeople who don’t truly listen? What does history tell us about what is likely to happen in the future? What are the key characteristics of a great marketer? How does Ben record his learnings from books, podcasts, blogs, video? Why does Ben choose articles to read more than books? What is Ben still trying to discover about his brand? What is Ben most nervous about today? Was there a moment in time when Ben trusted his voice? When targeting your perfect customer, it’s about focussing on champions. Ben describes a champion. When did Ben last say no? Ben was in a Mastermind, how does that work, what’s the format? How can our mistakes build trust? ​ ​The Mojo Radio Show - © Gary Bertwistle & Darren Robertson ​ Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners. “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” ― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967