The YourLIVINGBrand.live show
by Ben Baker
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.Bio for Ben Baker:I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
Episodes
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The Last Hurrah: Bringing Down The Curtain On Your Living Brand Live With Ben Baker
We’ve been on a long journey together, but our journey is about to end. This show has been an incredible learning experience for everyone. This episode is where we should think about where we are going and where we’ve been because when we understand where we have been, we will be successful in...
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Getting Out Of Your Own Way While Negotiating With Moshe Cohen
Negotiation isn't an easy task. It's highly emotional and there is so much fear behind it. It can be as simple as negotiating for a raise. You don't want your self-esteem to get hurt, but you also don't want to get fired. If you want to negotiate, you need to learn how to manage your emotions and...
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What do Employees Need to be Loyal and Engaged at Work?
Employees are one of the pillars that keep our business growing; without them, our business will cease to exist. So what do employees need to keep them in your company? In this episode, our guests, Erica Parisi, a Senior Consultant in HRIS Transformations, and Imtiaz Khan, a computer engineer,...
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Being A Long-Term Thinker In A Short-Term World With Dorie Clark
Achieving goals requires one to be willing to work hard in the present to see the results in the future. However, being a long-term thinker in a short-term world no easy thing. The pandemic made us realize that we can make long-term plans but might have to take unexpected detours. Today, Ben…
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Red Team Thinking With Bryce Hoffman
What is Red Team Thinking, and how can it help and elevate your organization? In this episode, Bryce G. Hoffman explains his model of Red Team Thinking, inspired by the Red Team concept from the military. He joins host Ben Baker to break down the concept using real-world examples to help leaders...
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HR Sucks. . .But It Doesn’t Have To With Annissa Deshpande
The majority of people agree that HR sucks, but it doesn't have to. HR leaders have to think modern. They have to break away from the traditional way of thinking. They have to learn how to align themselves with the goals and objectives of the business. Business leaders have no time to teach new...
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Being Naked And Afraid With Wes Harper
Do you know how much you can take and push through? Ben Baker sits with Wes Harper, owner of LightWire, Inc. Wes talks about the premise of the show, “Naked And Afraid,” where a man and a woman meet for the first time with no clothes. All they have are survival-type items to make it through 21…
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The Power Of Strategic Thinking With Pat Fiore
For most women, a traditional upbringing means growing up to find love, marry, and have kids. But Pat Fiore defies this notion with her strategic thinking skills. At a young age, Pat had already involved herself in the world of business. She knew that growing up, she wanted to pursue her career…
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Rock And Roll Fantasy Camp With David Fishof
Music can change people's lives. It gives them passion. And this episode's guest moved with his love for music to change his life and of others. Like other well-known artists, comedians, and singers, David Fishof's blossomed in the Catskills. This is where he began to organize and assemble…
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What Is Your BHAG (Big Hairy Audacious Goal) With Martin Stark
The LGBTQ’s inclusion in boxing is a big hairy audacious goal. But guess what, Martin Stark is close to bringing that goal into reality. Martin is the founder and CEO of the World Gay Boxing Championships who’s passionate in making everyone feel they belong. Martin talks with Ben Baker about how...
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Being An Influencer Vs. Being Influential With Ahmad Imam
One of today’s most buzzworthy word, and something marketing mavens are always on the lookout for, is an influencer. But what does being an influencer mean, and what is the difference from being influential? We try to answer those questions and more, as Ben Baker sits down for an interview with...
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Why Do We Hide Behind Titles And Labels With Kim-Adele Randall
Why do we hide behind titles and labels? It’s because it gives us an illusion that from titles alone, we can get the respect we want. Ben Baker’s guest in this episode is Kim-Adele Randall, the Chief Executive Officer of MasterMindSet. Kim talks with Ben about how we need to learn to live up to…
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Where Is Leadership Going With Tom Ziglar
What does a great coach leader do? The first thing that a great leader should do is craft the vision for the organization's future. Today, we have Tom Ziglar to discuss how leaders create solutions and deliver results. He spent his entire life surrounded by world-class leaders, innovators, and...
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Organizational Effectiveness For Growth And Success With Paul Hevesy
Are you looking for ways to transform your company for growth and success? Then listen to this episode as Paul Hevesy discusses the importance of organizational effectiveness. Companies have different organizational goals and strategies. But one thing that is common among them is measuring and...
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Best of 2021 Replay: How to Become an Effective Leader with Alan Huskins
Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it's not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the...
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Fixing The Gaps In Leadership Development With Michael Norton
The world is rapidly changing, and leaders need to change with it. To facilitate that change, we need to identify and fix the gaps in leadership development before we can develop the leaders we need. In this episode, Ben Baker discusses leadership and how to fill the gaps with Michael Norton, the...
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Miracles On The Hardcourt: Lessons In Leadership With Coach Jim Johnson
No one could have predicted what would happen on February 15, 2006, when Coach Jim Johnson sent in his basketball team manager, a student on the autism spectrum named James MacElwain to play in their division finals game. What followed was a miracle that taught Coach Jim powerful lessons on...
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Leadership Lessons From The Firehall With David Hollenbach
Effective leaders know how to get their people’s trust, allowing them to feel valued and put their best selves forward in what they do. How do you do that? In this episode, we're going to learn how as we talk about the lessons in leadership from the firehall. Ben Baker and David Hollenbach dive...
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DON'T CHASE EVERYTHING - DO WHAT MATTERS With Tim Kubiak
Focusing on what matters is what every business should be delivering. Instead of always going for that new shiny penny, your sales team should know who your customers are and make sure that their needs are met. Ben Baker’s guest today is Tim Kubiak, the CEO of Zepol Productions. Tim discusses how...
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How Finding Your Why Awakens Your Passion With Gary Sanchez
Finding your why is the missing key that will help your business take off. Ben Baker’s guest today is Gary Sanchez, the founder of WHY Institute. Gary shares with Ben the two most important lessons he learned in his journey. The first is if you talk about what you do you’ll blend in with…
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Culture As A Competitive Advantage With Siobhan (Shiv-wan) McHale
Having the right culture in your business gives you a significant competitive advantage. This notion is gradually being accepted into the mainstream and culture change has become a must for every organization. Ben Baker’s guest today is Siobhan McHale, author of The Insider's Guide to Culture...
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The Secrets To Running A Successful Service-Based Business Remotely With Spencer Shaw
Running a service-based business remotely can be a difficult prospect, but PodKick found an ingenious way to do it. The company has been running their operations remotely for years and have been successful in the podcast production scene. In this episode, Ben Baker interviews Spencer Shaw, the…
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Effective Storytelling: All Great Story Ideas Start From Somewhere With John David Mann
When writing your own personal life story, you want to include everything. Every experience, every moment, every joke. But sometimes it's better to leave some on the cutting-room floor. It's better to focus on one thing rather than two at the same time. Because when it comes to storytelling, you...
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Creating A Category With Bonnie Sussman Strominger
Have you ever gone to a movie house only to spill your popcorn on the floor or God forbid onto someone else? Or did you ever react quick enough to that nasty bump on the road that would end up spilling your drink? If only you had a GoLidZ. In this episode, Ben Baker sits down with Bonnie Sussman...
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Liz Sara On How Entrepreneurial Women Can Get Their Businesses Off The Ground
Did you know that in the United States, 90% of the 12 million female entrepreneurs have no employees and half of them make less than $10,000 a year? This sounds fake but it’s true. It’s shocking because it shows just how little of a piece of that economic pie business women are getting, and there...
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Level Up In The Game Of Life With L. Scott Ferguson
Look at yourself in the mirror and then look at yourself again the next day. Did you become a better version of that person you saw in the mirror a day before? If your answer is yes, then you have reached one step closer to leveling up. Join your host Ben Baker and his guest, good friend, fellow...
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How To Become An Effective Leader: Cracking The Code On The Future Of Leadership with Alain Hunkins
Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it's not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the...
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Brand Activation On An Olympic Scale With Pete Canalichio
Imagine a finance guy having his break at marketing doing brand activation for Coca Cola in the middle of the Olympics. By some combination of luck, hard work and genius, Pete Canalichio pulled it off during the 1998 Nagano Olympics and it launched his fruitful career in brand activation and...
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What Makes A Good Podcast Great With Billy Samoa Saleebey
A study shows that 50% of all US homes are fond of podcasts. After all, it's always a delight to tune into your favorite podcast while working, driving, or doing routine tasks. But what makes a good podcast great? Joining Ben Baker on the show today is Billy Samoa Saleebey, the host of the…
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Geoffrey Stern: How To Create Memories Through Sound Technology
The five senses are emotional triggers, and therefore it is only natural for businesses to tap unto them to better connect with their target audience. For Geoffrey Stern, he chooses to tread the less chosen path and create memories through sound. He sits down with Ben Baker to share how his...
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Being Imperfectly Perfect With Shelly St. John
Most people die out on their passions because they are afraid to take risks or they do not want to hear what other people will say. But failing is part of our humanity, as well as our flaws and mistakes, making us imperfectly perfect beings. Ben Baker talks with Shelly St. John, dubbed as The...
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REPLAY Finding Uniqueness Through Weakness With David Rendall
Being unique can go both ways, either people love you or they don’t. Weakness can be seen as an opportunity to be unique through the mind of professional speaker, David Rendall. He advocates that people don’t necessarily need to improve their weakness because sometimes, amplifying it can lead to...
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Communicating Successfully In A Digital Age With Mark Mitchell
In light of what has been going on because of COVID, we find ourselves not going face-to-face and having that personal interaction with people as often as we normally have been. The question then is, how do we communicate, build relationships, and enable conversations to happen and trust to be...
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Content Marketing Is KING! With Darrin Mitchell
Haven't you ever wondered what unique companies are making the United States that we don't even think about? In this episode, Ben Baker interviews Darrin Mitchell to talk about their company, and the value add of content marketing. He starts off by narrating how Trout River Industries began and…
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Marketing That's Seen, Heard And Felt With Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke
Nothing beats experience as a teacher. How much more when you are in a room full of brilliant minds with a combined 100 years of experience? Ben Baker welcomes you to the Game Changers series. In this first part of four, he brings together the minds of Ray Ziganto, Allison DeFord, Mark Mitchell,...
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People-Centric Leadership With Deborah Coviello, Drop In CEO
No matter how sophisticated your processes are, you will still run into problems with your business if you don’t pay more attention to the people side of things. The Drop In CEO herself, Deborah Coviello, graces today’s episode with Ben Baker to talk more about this. Deborah is the Founder of...
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Making The Customer Experience Exemplary With Jeffrey Victor
Customers are, without doubt, the center of every business. Thus, giving people true customer experience shows your dedication to scale your ventures. Today, Ben Baker talks to Jeffrey Victor of Luminary Learning Company about the importance of customer service in all aspects of your...
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Communicating Vs Connecting - Episode 11 - Creating the New Normal
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed. To get in touch with Ben:...
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Sprint Vs Marathon Mentality - Episode 10 - Creating the New Normal
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed. To get in touch with Ben:...
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MFG Out Loud Episode #14 – Leading Your Team in the New Normal
"Your brand is only as valuable as your unhappiest employee on their worst day" ---Ben Baker Sit back and listen to hear how Ben Baker helps companies develop better leaders to succeed in the new normal. You can reach Ben at www.yourbrandmarketing.com/the-leader-in-you
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Telling Your Story To Grow And Survive In Business With Ben Baker
Business and People Podcast With Walt Bayliss Episode #55 Telling Your Story To Grow and Survive in Business with Ben Baker. Designing your business to suit your life needs and engaging your customers and employees to create a better, more harmonized group and more success for all. Enjoy!
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4 Keys To Building a Personal Brand - 1220 Ben Baker B2B
Without understanding who you are, who you are valuable to and why how will you gain trust? How will you be able to get hired, promoted, lead a team or an organization? How will you gain friends, a companion for life or be part of a team? That is what your personal brand does for you. It gives…
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ODN: Measuring Risks For Safer Roads With Carey Anne Nadeau
There is no predicting of what may happen on the road. The best thing we can do is take precautionary measures. Taking that to heart, Carey Anne Nadeau founded ODN—a company that builds AI products that augments what insurance carriers know about who their customers are with information about…
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Lee After Dark Ep40 Ben Baker Golf as a Metaphor for Life January 23 2020
PAUSE Lee After Dark Ep40 - Ben Baker Lee After Dark JAN 24 23 MINS LEFT Today, I'm interviewing Ben Baker. This is a gentleman who understands what it takes to live a good life, and he's passionate about helping others do the same. You're going to love Ben's lighthearted humor and positive take…
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Stepping Into The Spotight: Your Guide To Being Noticed With Tsufit
Being noticed has become a necessity in this modern day and age. One of the key persons who can share her genius about how to get noticed is former lawyer, singer, and comedienne Tsufit. Through her unique expertise, she has recently been featured in Forbes and is the author of the award-winning...
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Y2mate.com - Personal Branding Influence On Big Organizations Ben Baker Sept 6 2019
I was privileged and honoured to have been a guest on Kody Bateman's podcast September 6th, 2019. Over a 40 minute conversation Kody and I discussed relationship management, communicating value and understanding your personal brand to enable you to grow within a company. The full show notes can…
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Designing a brand to swim against the current and stand out. Ben Baker
The power of a developing your brand with Ben Baker Ben Baker - author, keynote speaker, and consultant - helps develop stories for clients in compelling ways. Every brand (personal or company) needs a unique story that should engage their audience, draw them in, and help them understand the...
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Jeanette Y. Martin on the May 29th, 2019, YourLIVINGBrand.live show
Our conversation with Jeanette Martin focused around how do you show up? Are you the same person or company online and off? Is your brand, message and value that you provide seen as consistent no matter the touch point? Tune in to find out more and you can connect with Jeanette at...
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Ira Bowman February 27th, 2019 on the YourLIVINGBrand.live show
Ira Bowman is an amazing man. As he said on the show, he wants to live his life to the fullest, be a positive influence along the way and help people where he can. Ira is the founder of #ProjectHelpYouGrow and 9-5 Monday to Friday he helps his clients, in the greater San Francisco area, succeed...
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Taylor Grant February 20th, 2019 on the YourLIVIGBrand.live show
Taylor Grant is a passionate advocate for his clients. As he says in the interview Bellator is Latin for Warrior and that is exactly what he is. As a Public Adjuster, He works on behalf of commercial and residential owners against insurance companies to make sure that the amount paid out is fair...
About this show
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.Bio for Ben Baker:I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
Hosted by
Ben Baker
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