Designing a Business That Fits Your Life with Joe Rando & Carly Ries

In this episode of What Are You Made Of?, host Mike “C-Roc” sits down with not one, but two powerhouse guests—Joe Rando, founder of LifeStar, and Carly Ries, the company’s fractional CMO. Together, they’re on a mission to help solopreneurs design businesses that support the lives they truly want to live. From co-authoring Solopreneur Business for Dummies to hosting their own show, The Aspiring Solopreneur Podcast, Joe and Carly share practical wisdom on avoiding burnout, outsourcing strategically, and niching down for greater success. They open up about their own entrepreneurial journeys—the highs, the pivots, and the lessons learned when a business you once loved starts running you. Along the way, they dive into the power of partnership, the art of buying back your time, and the importance of building a supportive community. Whether you’re a solo business owner or dreaming of becoming one, this conversation will inspire you to work smarter, enjoy the freedom you set out to create, and keep your business aligned with the life you actually want.Website- lifestarr.comSocial Media Links/Handles:https://www.instagram.com/lifestarrsolopreneurs/Joe Rando LinkedIn: https://www.linkedin.com/in/joerando/Carly Ries LinkedIn: https://www.linkedin.com/in/carlyries/LifeStarr LinkedIn: https://www.linkedin.com/company/lifestarr