Designing a Great Community
from Cold Call
Threadless has built its sizeable t-shirt retailing business by enabling its users to both design and purchase its products. But its greatest strength once presented its biggest challenge: how do you manage an online community that is 500,000-strong? Professor Karim Lakhani discusses the difficulty of hosting a city’s worth of virtual users and designers, the importance of transparency, and the lessons the Threadless case has to offer on enabling (and funding) innovation.
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Frequently asked questions
How long is this episode of Cold Call?
This episode is 11 minutes long.
When was this Cold Call episode published?
This episode was published on December 16, 2015.
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