Designing a High-Converting E-Commerce User Experience (UX) with Rachel Cutler

This week I’m joined by Rachel Cutler, a Lead Product Designer based in NYC who specializes in user experience (UX) for e-commerce brands.Rachel has worked with major names like Instacart, Brita, Fellow Products, and Coterie – designing user journeys that boost engagement, conversion, and long-term customer loyalty.In this episode, we dive into:What UX really means for e-commerce businessesHow intentional design impacts conversionsThe biggest mistakes brands make when designing their online storeThe non-negotiables for a seamless customer journeyAnd… a live review of my brand new e-commerce website TINAH (yes, really!)Rachel also shares her approach to designing experiences that create connection, not just clicks – and how to use design as a silent but powerful sales tool.📍 Connect with Rachel: LinkedIn – Rachel Cutler🎧 If you're building or refreshing your online store or website, you need to listen to this one.Support the showThe Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.Find Your Starting Point:🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithmeConnect:🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/📸 Instagram: https://instagram.com/itssophiebiggerstaff