Designing Better User Experiences with Behavioral Economics

from Design Chit-Chat with Borrys Hasian · host Borrys Hasian

The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons. This session is in English.

Episode metadata supplied by the publisher feed · Published Jan 20, 2025

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Designing Better User Experiences with Behavioral Economics

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This episode was published on January 20, 2025.

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