Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

Monica Rich Kosann is an internationally recognized fine jewelry brand based in New York. Rooted in the idea that every woman has a story to tell, the collection encompasses lockets, rings, necklaces, bracelets, and earrings that inspire and empower the wearer. The eponymous label was founded in 2004 by Designer and Chief Creative Officer Monica Rich Kosann–member of the Council of Fashion Designers of America–as an extension of her passion for fine art photography and storytelling. She runs the company with her husband Rod, who serves as CEO.A Certified B Corporation working to meet the highest standards of quality and excellence, Monica Rich Kosann crafts sustainable heritage pieces that are made ethically and responsibly. The brand is sold in over 120 retailers across the country, has three free standing stores - two in New York and one at Somerset Collection in Troy, a shop at Bergdorf Goodman and a robust direct-to-consumer business. Designed using 18K Yellow Gold and Sterling Silver, Monica Rich Kosann designs precious gemstones and diamonds to ensure quality that lasts from generation-to-generation as modern heirlooms. A favorite with celebrities, Monica Rich Kosann pieces have been worn by incredible women throughout the years including Kelly Clarkson, Allison Williams, Sarah Jessica Parker and Gisele Bundchen.In This Conversation We Discuss: [00:00] Intro[00:37] Sponsor: Taboola[01:54] Inspiring growth through authentic vision[06:58] Persisting through early business rejection[10:11] Building momentum through supportive communities[11:10] Sponsor: Next Insurance[12:41] Diversifying channels to reach more customers[16:32] Callouts[16:42]  Enhancing products through storytelling[21:00] Strengthening brands through right partnerships [24:02] Sponsor: Electric Eye[25:10] Building dedicated teams that enjoy their craft[26:19] Focusing business principles around your “Why”[28:02] Finding your unique approach and sticking with itResources:Subscribe to Honest Ecommerce on Youtube youtube.com/c/HonestEcommerce?sub_confirmation=1Lockets, fine jewelry, and luxury gifts monicarichkosann.comFollow Monica Rich Kosann linkedin.com/company/monica-rich-kosannFollow Rod Kosann linkedin.com/in/rodkosannReach your best audience at the lowest cost! discover.taboola.com/honest  Easy, affordable coverage that grows with your business www.nextinsurance.com/honest  Schedule an intro call with one of our experts electriceye.io/connect  If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!