Designing for Impact: Lessons in Federal CX from Publicis Sapient with Omari Teel

In this episode of The Peel, host Shelly McGuire sits down with Omari Teel, Vice President of Public Sector at Publicis Sapient, a digital consulting powerhouse known for driving transformative change in both government and commercial sectors. Omari leads a team that helps federal agencies tackle big, complex challenges, from modernizing legacy systems to enhancing public service delivery through human-centered design. His approach to customer experience (CX) is deeply rooted in data, community engagement, and outcomes, not just aesthetics. Under his leadership, Publicis Sapient has delivered impactful work across agencies like HRSA and USDA, improving equity in rural healthcare and driving policy-informed CX strategies at scale. With a background that bridges the best of both commercial and federal practices, Omari is championing agile, fail-fast, and feedback-driven CX frameworks that lead to measurable impact, not just flashy interfaces. He emphasizes how real CX is about creating services that work efficiently, reflect real community needs, and evolve with continuous input, not just look good on the surface. From building digital journeys that help rural doctors stay in underserved areas, to integrating commercial insights that actually resonate with federal users, Omari and his team are proving that CX done right can drive operational efficiency, equity, and satisfaction—all while reducing friction across government services. To connect with Omari, follow him on LinkedIn here. Learn more about Publicis Sapient by visiting their webpage here.