Designing for Reality: Wayne Chiang on Consumption Comp, SPM Timing, and AI Self-Service

from Go To Masters Show · host Conversations with GTM experts by Everstage

Wayne Chiang is the Director of Sales Compensation at Cribble. On this episode of the Go To Masters Show, he shares insights from over 20 years navigating sales comp across insurance, legacy tech, and high-growth SaaS startups.How compensation design evolves from hyper-growth ARR focus to consumption-based stickiness modelsWhy companies should adopt SPM solutions the moment they create a sales comp functionThe six-month symphony required to roll out comp plans that actually drive behaviorConnect with Wayne: LinkedInFollow us: Linkedin | X

Episode metadata supplied by the publisher feed · Published Nov 11, 2025

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Designing for Reality: Wayne Chiang on Consumption Comp, SPM Timing, and AI Self-Service

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