Designing for the Human Side of Transit with Mark Hughes

In this episode of Stop Requested, Levi McCollum and Christian Londono talk with Mark Hughes, founder and Principal Transit Experience Lead at Transit Experience Group and Chief Design Officer at Mark Hughes Creative. With a background in product design, digital experience, and customer experience, Mark brings a private sector design perspective into the transit industry. The conversation explores how riders experience transit through human interaction, why frontline employees shape trust in the system, and how training can better prepare operators for real world conditions. Mark also discusses wayfinding, communication during disruptions, rider confusion, and why customer experience is not separate from operations.